Our Stories Archive
Why LCBO recognizes Mental Health Week
When Chris Campbell, an Operations Supervisor at one of our warehouses, was worried that one of his team members might be struggling, he didn’t hesitate to pick up the phone and call them to make sure they were doing okay. They ended up talking for 45-minutes as Chris listened and provided support.
Supporting you to shop local
Ontario and Canada have a long history of beverage alcohol makers offering innovative products for people’s enjoyment. We take pride in helping customers discover the best products from our own backyard – not only because we have outstanding products, but also because these businesses are a vital part of strengthening local communities.
LCBO championing equitable representation in the beverage alcohol industry
At the LCBO, we believe in the power of collective impact when it comes to building communities where all individuals have access to the opportunities they need to thrive. In 2021, we embarked on a mission to infuse the industry with opportunity. Through the Spirit of Sustainability, we launched the Spirit of Inclusion Initiative – a program designed to create opportunities for diverse women to enter, advance, and thrive within the beverage alcohol industry.
Find your perfect pairing for the big game
With the big game around the corner, you may be preparing your shopping list while planning to host friends and family. Once the menu is set, it’s time to stock the fridge with beverages from LCBO - from beer and ready-to-drink coolers and cocktails to light and refreshing wine. Here are some classic accompaniments to complement the tasty flavours of your favourite game day snacks.
Creating a more diverse and inclusive Ontario through LCBO’s new partnership with Black Opportunity Fund
Toronto, January 28, 2025 – At the LCBO, we recognize Black History Month as a time to celebrate the significant contributions Black Ontarians have made to our province and empower future generations year-round. Through our programs and partnerships, we stand with Ontario’s Black communities in the fight against racism, injustice, and inequality as we continue to work with our partners to build a more equitable Ontario.
Mindful choices: Dealcoholized, low-alcohol, and non-alcoholic products at the LCBO
Toronto, January 17, 2025 – The onset of a new year often ushers in new goals and mindful choices. Many Ontarians seek out alternative options to maximize their budget and pare back by enjoying Lighter Choice products. But the trend has been more than a New Year’s resolution, experiencing 189% in growth since 2022.
LCBO partners with March of Dimes Canada to promote employment services for people with disabilities
At the LCBO, we are committed to improving the wellbeing of our communities across Ontario. For more than 95 years social responsibility has been at the core of our mandate, fostering meaningful partnerships to drive positive change in our communities. That’s why we’re proud to announce our new partnership with March of Dimes Canada, a leading charitable organization dedicated to enhancing the independence and community participation of individuals with disabilities.
What Ontarians were drinking in 2023
Toronto, December 6, 2023 – This year marked a shift in customer purchasing behaviour as Ontarians made more mindful choices that saw their dollar go further. While many customers sought more value-based purchases, brand-loyal customers stuck to their favourites.
LCBO LAUNCHES SPIRIT OF INCLUSION INITIATIVE TO ADVANCE EQUITABLE REPRESENTATION IN THE BEVERAGE ALCOHOL INDUSTRY
October 12, 2021 - Toronto – New initiative offers access to scholarships, bursaries, mentorship, and employment opportunities for Canadians who self-identify as women from diverse backgrounds, including BIPOC, members of the 2SLGBTQ+ community, women with disabilities or first-generation.
LCBO’S “LOVE PAIRS WITH EVERYTHING” CAMPAIGN RETURNS AFTER RAISING OVER $4 MILLION TO DATE FOR THE 2SLGBTQI+ COMMUNITY
Tuesday, June 13, 2023 – Toronto – LCBO is proud to launch its annual Pride campaign, Love Pairs with Everything. After raising over $4 million to date in support of the health and wellbeing of the 2SLGBTQI+ community, LCBO aims to increase its impact with the support of its employees, customers, and partners.
LCBO Launches Fundraising Campaign in Support of Women’s College Hospital and equitable healthcare
March 8, 2022 – Toronto – As part of LCBO’s commitment to supporting Thriving Communities across Ontario and in alignment with International Women’s Day, the LCBO is launching an in-store fundraising campaign in support of Women’s College Hospital (WCH).
LCBO Launches “Good Cheer When It Matters Most” Fundraising Campaign
Tuesday, November 30, 2021 – Toronto – To support the health and well-being of children and families across the province and in the spirit of Giving Tuesday, the LCBO is launching the “Good Cheer When It Matters Most” Fundraising Campaign.
LCBO LAUNCHES FUNDRAISING CAMPAIGN FOR UNITED WAY
Tuesday, September 22, 2020 – Toronto – The LCBO is launching its annual fundraising campaign for United Way. Beginning this Thursday, September 24, customers who are able can donate $2, $5 or $10 alongside their purchase at LCBO stores across Ontario and online at LCBO.com.
LCBO ENCOURAGES CUSTOMERS TO CHEERS RESPONSIBLY
December 8, 2020 – Toronto – Beginning this week, LCBO is once again partnering with leading beverage alcohol supplier Diageo to encourage Ontarians to Cheers Responsibly and have a safe and healthy holiday season. The partnership will promote moderation and informed consumption through a series of festive holiday tips and reminders to make responsible choices.
LCBO DONATION CAMPAIGN RAISES $3.3 MILLION IN SUPPORT OF FOOD RELIEF PROGRAMS
June 19, 2020 – TORONTO – LCBO customers and staff rallied together to raise $3.3 million in support of essential food relief programs across Ontario. Established in response to the staggering increase in communities facing food insecurity due to COVID-19, LCBO’s three-week campaign (which ran from May 15 to June 7) invited customers across the province to add a $2, $5 or $10 donation alongside their purchase in-store or online. One in five customers donated and, in many cases, gave much more.
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