Our Stories
Read the latest stories, from our product knowledge and expert tips, to helping shape a sustainable Ontario and the exciting ways we continue to evolve the customer experience.
Demystifying LCBO Vintages
Have you ever wondered what the Vintages section in LCBO stores is all about? With its reputation as the section where you can find ‘fancy wine’, it can feel a little intimidating. So we’re helping to demystify Vintages and share why there’s always something new to discover, whether you’re new to wine or a wine enthusiast.
Why LCBO recognizes Mental Health Week
When Chris Campbell, an Operations Supervisor at one of our warehouses, was worried that one of his team members might be struggling, he didn’t hesitate to pick up the phone and call them to make sure they were doing okay. They ended up talking for 45-minutes as Chris listened and provided support. While it was a tough call to make, Chris was glad he didn’t ignore the signs someone needed help, and the employee shared they appreciated that Chris reached out to check on them.
Supporting you to shop local
Ontario and Canada have a long history of beverage alcohol makers offering innovative products for people’s enjoyment. We take pride in helping customers discover the best products from our own backyard – not only because we have outstanding products, but also because these businesses are a vital part of strengthening local communities.
LCBO championing equitable representation in the beverage alcohol industry
At the LCBO, we believe in the power of collective impact when it comes to building communities where all individuals have access to the opportunities they need to thrive. In 2021, we embarked on a mission to infuse the industry with opportunity. Through the Spirit of Sustainability, we launched the Spirit of Inclusion Initiative – a program designed to create opportunities for diverse women to enter, advance, and thrive within the beverage alcohol industry.
Creating a more diverse and inclusive Ontario through LCBO’s new partnership with Black Opportunity Fund
At the LCBO, we recognize Black History Month as a time to celebrate the significant contributions Black Ontarians have made to our province and empower future generations year-round. Through our programs and partnerships, we stand with Ontario’s Black communities in the fight against racism, injustice, and inequality as we continue to work with our partners to build a more equitable Ontario.
Mindful choices: Dealcoholized, low-alcohol, and non-alcoholic products at the LCBO
The onset of a new year often ushers in new goals and mindful choices. Many Ontarians seek out alternative options to maximize their budget and pare back by enjoying Lighter Choice products. But the trend has been more than a New Year’s resolution, experiencing 189% in growth since 2022.
LCBO creates meaningful impact through $10 million in donations to support McMaster Children’s Hospital
Long-time partners LCBO and McMaster Children’s Hospital recently celebrated their partnership which has generated more than $10 million in donations through LCBO’s annual holiday fundraising efforts for children’s charities.
Deserving Aeroplan members win trip of a lifetime thanks to LCBO’s & Aeroplan’s Taste and Travel contest
LCBO’s partnership with Aeroplan provides more than just the opportunity to earn points with every purchase and access to exclusive offers, it can also have a real impact on our customers’ lives. Meet Bill and Janet Stewart who were recipients of Aeroplan’s 2023 Taste and Travel contest and agreed to share their story with us.
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