FOR IMMEDIATE RELEASE
LCBO’S “LOVE PAIRS WITH EVERYTHING” CAMPAIGN RETURNS AFTER RAISING OVER $4 MILLION TO DATE FOR THE 2SLGBTQI+ COMMUNITY
Funds raised will support health, wellness, and safety programs at Black CAP, Casey House, Rainbow Railroad, The 519 and Women's College Hospital Foundation
Tuesday, June 13, 2023 – Toronto - LCBO is proud to launch its annual Pride campaign, Love Pairs with Everything. After raising over $4 million to date in support of the health and wellbeing of the 2SLGBTQI+ community, LCBO aims to increase its impact with the support of its employees, customers, and partners. This year’s campaign celebrates love in all forms and provides meaningful ways to create change and impact for the 2SLGBTQI+ community, including through a multi-partner fundraising campaign and by spotlighting Good Partner Pride products in-store and online.
Love Pairs with Giving
Between June 13 and July 2, LCBO is pleased to support charity partners from Black CAP, Casey House, Rainbow Railroad and Women’s College Hospital Foundation, as well as first-time partner The 519. Customers have the option to donate alongside their in-store purchases across the province. Funds raised from the campaign will be divided equally between all five organizations to support the health, safety and wellbeing of the 2SLGBTQI+ community.
In addition, the LCBO is pleased to be an official sponsor of Pride Toronto for the fifth consecutive year and announce new sponsorships with North Bay Pride and Capital Pride in Ottawa to celebrate and support 2SLGBTQI+ communities across Ontario.
Raise a Glass with Good Partner Pride Products
The LCBO is proud to carry brands that are creating a positive impact. This Pride, customers are encouraged to purchase products that are supporting the 2SLGBTQI+ community this year:
- Absolut is a community ally 365 days a year. In support of this year’s Absolut Empire’s Ball, they will be supporting the ACLU Drag Fund and Rainbow Railroad.
- Belle Glos has created the exclusive Love is Love Pride Gift Pack. The bottles for these bold Pinot Noir wines from California’s Joe Wagner are dressed in Pride colours and proceeds support Rainbow Railroad.
- Brickworks is the official cider of Pride Toronto this summer.
- Bud Light has been a proud Pride partner for a decade and is giving $100,000 to various organizations supporting the 2SLGBTQI+ community across Canada.
- Collective Arts has a special-edition bottle of its Artisanal Dry Gin designed by artist Kyle Letendre that pays homage to affirming experiences queer folks have entering 2SLGBTQ+ safe spaces. Proceeds will support the 2SLGBTQ+ community.
- Smirnoff is the official vodka of Pride Toronto and festival sponsor.
- Somersby is supporting The Get REAL Movement with 10 cents per can going towards combatting 2SLGBTQ+ discrimination in universities and workplaces.
- Sour Puss will donate 50 cents to the Rainbow Railroad Bill 7 Award, an Ontario scholarship for 2SLGBTQ+ students with each purchase of its Sour Puss Pineapple Coconut.
- Vizzy is supporting The 519 and Queer Collective with its colourful signature variety pack designed by 2SLGBTQ+ artist Tim Singleton.
- Wellington Brewery is donating 25 cents to Guelph Pride and Bill 7 2SLGBTQI+ scholarships with the purchase of its Sunshine Blonde Ale with Raspberry.
Indigenous History Month
LCBO recognizes that June is also Indigenous History Month. Through its Spirit of Sustainability platform, LCBO continues to work with partners to create an Ontario where communities have access to thrive and highlight the history and remarkable achievements of First Nations, Inuit and Métis Peoples. LCBO is investing in both Habitat for Humanity Canada and reBOOT as they work with Indigenous communities on education development and connectivity.
LCBO’s purpose-driven campaigns are anchored by its Spirit of Sustainability platform and commitments to champion diversity, equity and inclusion. To learn more how the LCBO is supporting Pride and Indigenous History month, visit LCBO.com.
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Media Contacts:
Stephan Petar | Proof Strategies
647-989-7615
Laiba Fatima | Proof Strategies
647-571-1016
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