For the Good of Ontario
We designed Spirit of Sustainability (SoS) to support the province’s social and environmental needs and ultimately, create a more sustainable Ontario. This platform is our bold commitment to our customers, employees and partners to hold ourselves to a higher standard. And it’s a shift in our attitude to improve the way we do business. Through SoS, we’re committed to driving meaningful change in our communities, leading the industry in sustainable practices and taking better care of the planet – all for the good of Ontario.
What's On This Month
For the Good of Ontario
Our community impact would not be possible without our generous customers, dedicated employees, and Good Partners. As part of our partnership with CEE, we worked with Corex Creative to produce our first Impact Video. Please watch the video below to see the meaningful change we created across Ontario’s diverse communities last year, featuring interviews and stories from our charitable partners and program beneficiaries.
Thank you for joining us in building a stronger and more inclusive province.
Spirit of Inclusion Initiative
As part of our commitment to Enhance Industry Diversity, we’ve launched the Spirit of Inclusion Initiative. This program is designed to create opportunities for diverse women to enter, advance, and thrive in the beverage alcohol industry. Working with our impact partners, our goal is to increase equitable representation in the winery, brewery, and distillery fields.
Click here to read more about the program, our Impact Partners and how to apply for scholarships, bursaries and mentorship opportunities.
Support Local Fundraising Campaign
Thank you to our generous customers and employees for coming together to raise over $3 million for United Way. These funds will support Ontario communities as they recover and rebuild from the effects of COVID-19 by ensuring United Way agencies across the province can continue to deliver vital social services to those in need. We can’t thank you enough!
SoS in Action
With the help of our generous customers, we raised over $13.6 million in charitable funds in 2020 to support the health and well-being of Ontarians.
Learn more
The LCBO Lab is a national leader in product safety, innovation and quality assurance. Find out more here.
We diverted 85% of Retail Service Center waste from landfills in 2020, which equates to reducing 1,260,572 kg of CO2 emissions.
A Message from our CEO
"I believe we have a responsibility to use our influence to do good and give back to our province, which is why I am so proud of our Spirit of Sustainability platform, and our ongoing commitments to support the well-being of our communities, minimize our environmental impacts, and lead positive change in the beverage alcohol industry."
- George Soleas
President and Chief Executive Officer
Impact Reports
We are incredibly proud to highlight our collective impact through annual SoS Impact Reports. Learn more about how we drive equitable change in our communities by working with Good Partners who share in our vision of creating a more sustainable and inclusive future for Ontario.
Our Pillars
Spirit of Sustainability’s efforts focus on three strategic pillars: Good People, Good Planet, and Good Partnerships. Each pillar has clear, enterprise-wide goals that allow us to measure our impact and ensure our efforts are pushing the industry and province forward.
Good People
Our customers, employees and communities are our top priority. Here’s what we’re doing to help improve their health and well-being.
Promoting Safe and Informed Consumption
We champion responsible retailing practices that protect public safety and empower people to make positive drinking choices.
Learn more about safe consumption
Helping Communities Thrive
We’re committed to building communities where everyone has equitable access to the essential resources they need to live happy, healthy lives, regardless of gender, age, sex, race, class, religion, ethnicity, ability, language, sexual orientation or gender identity.
Learn more about how we’re building community
Supporting Engaged Employees
Our employees play an important role in over 660 stores across 300 communities in Ontario. We're committed to empowering them to achieve and exceed their goals, supporting their mental and physical health, and connecting them with our mission and values.
Good Planet
We care about the environment. These are the steps we’re taking to minimize our impact on the planet.
Reducing Waste and Energy
We champion innovative practices that reduce our energy use and the amount of waste our business operations and product offerings generate. Want to help? Learn how you can recycle through Bag it Back and Stewardship Ontario.
Creating Responsible Supply Chains
We’re setting environmentally conscious standards across our supply chains to boost efficiencies. For example, our Lightweight Glass Policy plays a key role in cutting our carbon emissions and waste. This policy has caught on around the world, with liquor control boards and wineries around the globe following our lead.
Good Partnerships
We’re leading by example and teaming up with like-minded partners to foster real positive change in our industry.
Recognizing Good Partners
We celebrate trade partners and suppliers doing amazing work to promote diversity and inclusion, community investment and sound environmental practices.
Learn more about Good News from our Good Partners
Enhancing Industry Diversity
We utilize our resources to increase opportunities for diversity in the beverage alcohol industry.
Influencing Industry Standards
We are committed to influencing industry standards and encouraging the beverage alcohol industry to be more environmentally and socially conscious. Our Supplier Code of Business Conduct ensures we will not compromise on this commitment and will only work with suppliers dedicated to doing the same.
