Media Centre

LCBO Launches “Good Cheer When It Matters Most” Fundraising Campaign

Customer donations will support Ontario’s four children’s hospitals and help children and families in need

Tuesday, November 30, 2021 – Toronto – To support the health and well-being of children and families across the province and in the spirit of Giving Tuesday, the LCBO is launching the “Good Cheer When It Matters Most” Fundraising Campaign. Beginning tomorrow, December 1^st until December 31st, customers who are able to can donate $2, $5 or $10 alongside their purchase at LCBO stores across Ontario. Fundraising efforts will support Children’s Hospital of Eastern Ontario (CHEO), Children’s Health Foundation, McMaster Children’s Hospital Foundation, and SickKids Foundation.

By donating to their local children’s hospital, customers will help children and families receive life-changing treatment and provide much needed support over the holiday season and throughout the year. Customer donations will also fund vital hospital upgrades, help purchase new equipment, and support a range of specialized treatments and ground-breaking research.

This campaign is rooted in LCBO’s Spirit of Sustainability platform to improve the well-being of our customers, employees, and communities. To learn more, please click here.

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For more information:

LCBO Press Office

416-864-6700

pressoffice@lcbo.com