In 2018, the LCBO made a strategic decision to provide MADD Canada with its own designated campaign in advance of the summer and “road trip” season to ensure everyone is making responsible decisions. This allowed us to bring greater attention to the dangers of drinking and driving while still raising funds for this important cause.
The #GetHomeSafely campaign launched in early May to begin reminding customers to drink responsibly and drive sober in the lead up to the long weekend.
Thanks to the generosity of our customers and dedicated staff, over $1.8 million was raised. Funds will help the charity provide education and awareness programs to children and youth across the province.