Mother and Son


#ToastToPride promotes diversity and inclusion in-store and across social media channels with limited-edition Pride merchandise and products, as well as a fundraising initiative that invites customers to show their pride. As an official supporter of Pride Toronto 2019, #ToastToPride reflects the festival’s creative look and feel while integrating messages of acceptance and the meanings behind common LGBTQ2+ symbols.

The LCBO is raising more than a glass by supporting equity in health care and fundraising for Women’s College Hospital Foundation. Customers can purchase limited-edition Pride tote bags in-store and online for $4.95. All proceeds support Women’s College Hospital Foundation — the Honoured Group of Pride Toronto 2019 — and its efforts to provide high-quality, timely and compassionate care for marginalized communities. Customers may also donate $2, $5 or $10 with their purchase.

Thank you to our staff, customers, suppliers and Pride Toronto, who helped make #ToastToPride a great success. Between in-store donations at checkout and sales of our limited-edition Pride tote bags, Ontarians raised over $743,000 to support equitable and compassionate health care for marginalized communities.


Annual Fundraising Results

Helping families and friends who need it most.

Thanks to generous donations from customers and the commitment of LCBO employees, we’re able to provide funds to support a variety of worthy causes. These donations help fund everything from the purchase of new medical equipment and specialized child care to local community outreach programs, alcohol harm reduction research and educational school assemblies.

The incredible generosity resulted in a new record fundraising total in 2017–18 of more than $11 million raised for worthy causes.