More (sustainable) cowbell.
Cowbell opened North America’s first carbon-neutral brewery in 2017 with one objective: to be a good steward and avoid any impact on the municipal system.
Since opening in 2017, its most significant reduction in water consumption has been achieved in the brewing process. For example, Cowbell’s rectification technology allows it to produce more beer with less water (a 250-litre reduction per batch), and it uses ionized air to rinse cans rather than water. This alone will save five million litres this year.