Celebrate Earth Month
Grow better places to live by donating in-store to our Tree Canada fundraising campaign or by picking up one of our featured Good Partner products to help shape a more sustainable Ontario.
To further our commitment to minimize environmental impact, we're fundraising to support our partner Tree Canada. Your donation will help fund community planting and forest-building initiatives. From April 15–29, you can donate alongside your in-store purchase to support us in making a difference in communities across the province.
Learn more below about our Good Planet commitments and discover Good Partners that are doing their part for a more sustainable now.
Our Impact with Tree Canada
Tree Canada is the only national non-profit organization dedicated to planting and nurturing trees in rural and urban environments across the country. Their goal is to inspire, educate and enable Canadians to address climate change and integrate sustainable practices into their communities. To date, thanks to our generous customers, we have raised over $4 million for Tree Canada, resulting in the planting of over 600,000 trees together across Ontario. From April 15–29, you can donate alongside your in-store purchase to support the planting of trees across the province.
Lightweight Glass Program
The Lightweight Glass Bottle Program launched in 2010 and focused on 750 ml volume wine bottles. Given the success of the program, we have expanded to include 1,000 to 1,500 ml glass bottles. Lightweight glass provides ergonomic benefits for our retail and supply chain employees through reduced case-weight handling, reduces carbon emissions through more sustainable distribution, and supports and recognizes sustainability efforts by our suppliers and partners in the beverage alcohol industry.
Meet Our Good Partners
Looking for products that share your values? Take your pick of wines, spirits and craft beers from brands that are prioritizing sustainable actions.
Open Smooth Red VQA and Open Smooth White VQA
Open’s VQA Ontario wine is crafted using 100 per cent locally grown Ontario grapes. Their wines are certified by Sustainable Winegrowing Ontario, recognizing their strong commitment to responsible vineyard and winery practices. This certification highlights their efforts to protect the environment, support local communities, and help Ontario’s wine industry thrive for future generations.
Sawmill Creek Sauvignon Blanc
Every consumer purchase helps Sawmill Creek plant more than 25,000 trees per year across B.C. and Ontario. The company is proud to sponsor Tree Canada’s National Greening Program, an initiative focused on planting trees to restore forests and improve natural landscapes across Canada.
Mouton Cadet Bordeaux Red AOC
The practical changes to French winery Mouton Cadet’s operations as a result of its “Fair for Life” accreditation — a rigorous three-year process — include sourcing 100 per cent of its gas and electricity from renewable energy, treating wastewater in an ecological treatment plant, reducing bottle weights by 15 per cent and more.
Dillon's Apple, Cranberry and Hint of Cherry Blossom Gin Cocktail
Situated in the heart of Niagara’s wine country, Dillon’s sources local grapes and other in-season ingredients like rye to use in many of their spirits. They also purchase surplus ingredients from surrounding farmers to keep the local economy flowing. And the company also installed a roof rainwater collection system and cistern that collects, stores and recycles water used during the distillation process.
Shop Dillon's Apple, Cranberry and Hint of Cherry Blossom Gin Cocktail
Lake of the Woods Forgotten Lake Blueberry Ale
Lake of the Woods Brewing Company has numerous sustainability initiatives: they are committed to planting 10,000 trees a year in the Lake of the Woods region, from 2020 through to 2027, and they are poised and ready to launch a program to conserve as much water as possible in a new manufacturing facility.
Something In the Water Painted Lake Peach Crisp
Each can of Something in the Water’s beer sold donates five cents to Swim Drink Fish to support clean water initiatives across Canada. Swim Drink Fish is an environmental non-profit focused on understanding and decreasing pollution in waters where communities swim, drink or fish.
Georgian Bay Eco-Friendly Gin
Georgian Bay Distillery introduced Canada’s first paper gin bottle: Georgian Bay Eco-Friendly Gin, made from 100 per cent recycled paperboard and with a carbon footprint up to six times lower than glass. Proceeds from Eco-Friendly Gin sales have supported the planting of over 2,000 trees in partnership with Canada’s Forest Trust Corporation, with plans to double that number each year through 2028.
Spirit in Niagara Juiced Up Gin
Every year, 10 per cent — approximately 30,500 tonnes — of the tender fruit grown in Niagara region is wasted as it is either too ripe for the trip to market or has fallen in the harvesting process. Spirit in Niagara's mission is to repurpose that produce to create a lineup of top-shelf fruit-forward spirits.
