Here’s to infusing our industry with opportunity

The Spirit of Inclusion Initiative

Through Spirit of Sustainability, the LCBO is committed to championing equitable representation and building communities where all individuals have access to the opportunities they need to thrive. That’s why we launched the Spirit of Inclusion Initiative, a program designed to create opportunities for diverse women to enter, advance and thrive in the beverage alcohol industry.

Together with our impact partners, the program will provide bursaries and scholarships, facilitate mentorship relationships, and identify paid co-op placements for diverse women who are looking to begin or advance their careers in the winery, brewery, and distillery fields.

Our Impact Partners

Niagara College

Niagara College

Niagara College will administer the Spirit of Inclusion Initiative scholarships and bursaries to diverse women registered in one of their beverage alcohol programs. Selected students will also receive support and have a safe space to talk about their experiences through the Spirit of Inclusion Initiative mentorship program.

Brock University

Brock University will establish a Spirit of Inclusion Initiative research scholar position focused on gathering data on industry diversity in Canada and better understanding the barriers for diverse women entering or trying to advance their careers in the industry. Mobility bursaries will also be provided to diverse women specializing in wine management who would like to earn a double degree through Brock’s partnership with the Burgundy School of Business in France.

Brock University
Canadian Women’s Foundation

Canadian Women’s Foundation

Canadian Women’s Foundation is a national leader in the movement for gender equality with experience steering economic development programs. CWF will work with the LCBO to support the Spirit of Inclusion Initiative.

Vinequity

Vinequity ensures BIPOC Canadians working in the wine industry are given equitable treatment and opportunities to access, grow and thrive as visible leaders. Given our shared goals, the LCBO and Vinequity will partner to increase opportunities for diverse women pursuing a career in the wine industry to access financial and mentorship support.

Vinequity
group of women in profile

How to get involved

Prospective Students

Prospective Students

Students who self-identify as a woman from a diverse background currently under-represented in the beverage alcohol industry will be eligible to apply for Spirit of Inclusion Initiative scholarships, bursaries, and programming. Examples include but not limited to: Black women, Indigenous women, Women of Colour, women with disabilities, first generation Canadians, 2SLGBTQ+, non-binary gender.

Applicants must be a first year or returning student registered in one of Niagara College’s beverage alcohol programs: Brewing & Operation Management, Winery & Viticulture Technician, Artisan Distilling, and Beverage Business Management. Selected students will also demonstrate an interest in participating in programming throughout the year, including mentorship and events, and be open to sharing their experiences.

You can find the Spirit of Inclusion Initiative scholarship and bursary applications on Niagara College’s Financial Aid site, alongside other financial awards. Information about the Spirit of Inclusion Initiative Mobility Bursaries can be found on Brock University’s Faculty of Graduate Studies website.

Good Partners

Our valued partners can join us in our vision to enhance diversity in the beverage alcohol industry in one or more of the following ways:

1. Make a donation. The Spirit of Inclusion Initiative is established at Niagara College and Brock University. We would love to work with you to facilitate a donation, please find our contact information below.

2. Identify mentors. Recommend diverse women who are established professionals within your organizations to mentor Spirit of Inclusion Initiative students who are studying to begin or advance their careers.

3. Identify eligible students. Share the program with diverse women in Ontario who are eligible for Spirit of Inclusion Initiative scholarships, bursaries and programming.

4. Offer paid co-op placements or employment opportunities. Create opportunities within your organizations for participating students to gain work experience and build connections in the industry.
To share information or ask questions about the Spirit of Inclusion Initiative, you can find contact information here.

Good Partners

Cheers to our Good Partners who are lifting up Ontario too

These Good Partners are supporting the Spirit of Inclusion Initiative through financial donations, mentors and employment opportunities.

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Labatt
Canadian Women’s Foundation

About the Artist

We are proud to be working with Toronto-based illustrator, Rachel Joanis. As a female artist, she understands the importance of representation, and the significance of seeing yourself reflected in art and media. The majority of her work focuses around women, and promoting different ethnicities and body types, to help further inclusivity and promote equal representation.

Learn more about Rachel Joanis and shop her illustrations