The LCBO is a provincial government enterprise reporting to the Minister of Finance.
The LCBO is accountable to its stakeholders in a number of ways, including:
- its Annual Report, required to be tabled in the Provincial Legislature and available for all Ontarians to review, either in print or online, by clicking here.
- annual audits of LCBO financial statements by the Office of the Provincial Auditor, as well as internal value-for-money audits of specific LCBO programs, including store planning.
- public access to records under the Freedom of Information and Protection of Privacy Act.
- Board Members appointed by the Lieutenant-Governor, through Orders-in-Council, on the recommendation of the Premier and the Minister of Finance.
- various statutory reporting requirements under the Liquor Control Act to the Minister of Finance.
- compliance with Management Board's Agency Accountability Directives.
- compliance with the LCBO Code of Business Conduct. View PDF.
The LCBO corporate structure is comprised of:
- Office of the Chair
- Office of the President and Chief Executive Officer
- Retail, including Retail Operations and Store Development and Real Estate
- Sales and Marketing, including Merchandising, Marketing and Customer Insights, and Vintages
- Logistics and Quality Assurance
- Finance and Administration
- Information Technology
- Human Resources
- Strategic Planning
- Resource Protection
- Legal Services
- Policy and Government Relations, including Corporate Affairs, Freedom of Information and Privacy, and Social Responsibility and Environment
- Corporate Communications, including Broadcast Production Group and French Language Services.
The LCBO has a Board of up to 11 members. They are appointed by the Lieutenant-Governor, through Orders-in-Council, on the recommendation of the Premier and the Minister of Finance. Members are appointed for a term of up to five years and terms can be renewed. There are regular monthly Board meetings.
The mandate of the Board is to supervise the business affairs of the LCBO. Among its most important responsibilities are:
- ensuring that the LCBO provides high-quality service to the public;
- developing and approving the strategic plan and monitoring management's success in meeting its business plans;
- approving annual financial plans;
- ensuring that the organization remains financially sound;
- assessing the management of business risks;
- submitting an annual financial plan to the Minister of Finance;
- ensuring the organization has communications programs to inform stakeholders of significant business developments;
- ensuring that the LCBO performs its regulatory role in a fair and impartial manner.
The Audit Committee assists the Board of Directors with oversight of the integrity of LCBO’s financial statements; the financial reporting process; the systems of internal control and risk management functions; and the performance of the Internal Audit Services Department’s functions.
Governance and Compensation Committee
The Governance and Compensation Committee is responsible for recommending the LCBO's corporate governance policies and practices and ensuring that the LCBO adheres to sound corporate governance principles. It also makes recommendations concerning human resources and compensation matters.
Health and Safety Committee
The Board approves an annual Health and Safety policy and ensures it is kept informed of health and safety issues through regular reports at Board meetings.
Store Planning and Development Committee
This is a management committee that reviews real estate and leasing decisions and makes recommendations to the Board.
Listing Appeals Committee
This is a management committee that reviews LCBO decisions refusing the purchase of a beverage alcohol product and also decisions to discontinue carrying such a product.
As of September 2016, are :
Bonnie Brooks, Chair
Bonnie Brooks is the Vice Chair of Hudson's Bay Company, the world’s oldest continuously operating company, which owns and operates Saks Fifth Avenue, Lord and Taylor (USA), Kaufhof (Germany), and Hudson’s Bay (Canada) department stores. Bonnie has more than 30 years of global executive leadership in retail, having led three major department store turnarounds internationally.
From 1997 to 2008, Bonnie was based in Hong Kong with Lane Crawford Group, serving as an executive officer, including as President of the Lane Crawford Group, with more than 500 stores in Asia. Prior to that, she spent over a decade at Holt Renfrew in roles that included Executive Vice President of the company.
She returned to Canada in 2008 to join Hudson's Bay as CEO and President where she spearheaded the turnaround of the company and increased sales and profits annually. From 2012 - 2014 she was President of Hudson’s Bay Company responsible for both Hudson’s Bay and Lord and Taylor department stores USA.
Bonnie has served as a director on leading public company boards since 2009. Currently, she is a Director of Abercrombie & Fitch (USA-based global retailer); Rogers Communications Inc.; Chico’s FAS (USA-based international retailer); and is a Trustee of Riocan, a Canadian-based Real Estate Investment Trust.
Bonnie holds a Masters of Business Administration from the Richard Ivey School of Business, Western University, and two honorary doctorate degrees - an LLD from Guelph University and DCL from St. Mary's University.
The Prime Minister of Canada awarded her the Queen’s Diamond Jubilee Medal for her work with the Canadian Olympic Committee in 2013. She was the first woman to receive the prestigious Ivey Business Leader of the Year, 2014 in Toronto.
In August 2016 Bonnie was named Chair of the LCBO.
Penny Lipsett, Vice-Chair, LCBO Board, and Chair, Governance and Compensation Committee
Penny Lipsett is an investor and government relations specialist.
She spent much of her career in the political and business worlds. Following graduation from the University of Western Ontario, she worked as a special assistant on Parliament Hill in Ottawa during the Trudeau years. Following this and until 1992, she worked for Xerox Canada in increasingly responsible roles concluding with the management of all corporate affairs functions.
Ms. Lipsett has run her own consulting practice with a focus on investor and government relations since 1993. She is a member of the board of directors of Bank of America, MBNA Canada and Ontario Place Corporation.
She was appointed to the LCBO Board in May 2007 and was renewed in February 2015 for an additional two-year term.
Noble Chummar, Member, LCBO Board, and member, Governance and Compensation Committee
Noble Chummar is a partner with Cassels Brock & Blackwell LLP, a leading Canadian law firm with offices in Toronto and Vancouver and is a member of the firm’s Business Law and Government Relations groups. He advises clients on public policy matters from a wide range of industry sectors, including energy, government, education, pharmaceutical, hospitals, insurance, mining, transportation, banking, retail and real estate development.
Noble serves on a number of private and public sector boards, and has served two terms at the College of Physicians and Surgeons, the regulatory body that governs doctors in the Province of Ontario. He is also a strategic advisor to the Chairman of the Toronto 2015 Pan Am/Parapan Am Games, and a past president of the Empire Club of Canada.
Noble has been decorated with the government of Canada’s 125th Anniversary of the Confederation of Canada medal and the Queen’s Diamond Jubilee medal.
He graduated from law school at the London School of Economics and also received his Masters of Law from Osgoode Hall Law School. Noble is a graduate of the corporate directors' program at the Rotman School of Management at the University of Toronto and is a member of the Institute of Corporate Directors. His passions include film, SCUBA diving and travel.
Noble was appointed to the LCBO Board in July 2014 and was renewed in July 2016 for an additional three-year term.
Cheryl Hooper, Member, LCBO Board, and Chair, Audit Committee
Ms Hooper has acquired extensive financial and managerial background across diverse industries in multiple capacities, including C-suite, board and international experience. She has an MBA from York University, is a CPA, CA and is a member of the Institute of Corporate Directors.
As a board member of Velan Inc., a public company with international operations, she is chair of the Audit Committee and a member of the Corporate Governance and Human Resource Committee. Previous board involvement included not-for-profit organizations in Toronto, Quebec and France.
From 2005 to 2012, Ms Hooper was employed at the Canadian Public Accountability Board (CPAB), Canada’s regulator of public company auditors. Prior to joining CPAB, she was president of a Montreal-based company providing strategic consulting, financial monitoring and management services to a high net worth family with forestry and real estate holdings in Canada and internationally. From 1983 to 2004, Ms Hooper worked for Olympia & York Developments and then its property management successor, O & Y Properties Inc., where she became its first Chief Operating Officer in 1993.
Earlier in her career, Ms Hooper worked at Ernst & Young (then Clarkson Gordon), Bishop’s University where she was an assistant professor and Shaw Festival where she was their first controller.
Cheryl was appointed to the LCBO Board in February 2014 and was renewed in February 2016 for an additional two-year term.
WM. JOHN MOWAT, MEMBER, LCBO BOARD, AND MEMBER, AUDIT COMMITTEE
John Mowat is President and CEO of The Logistics Alliance Inc., a 4PL Supply Chain Management company whose customers include more than 1,000 consumer packaged goods (CPG) companies and major national retail clients, such as Shoppers Drug Mart.
A business owner and corporate executive, John founded The Logistics Alliance Inc. in 1999, and has more than 50 years of experience in transportation, distribution, logistics, and supply chain. John has worked from the shop floor as a warehouse handler and truck driver, to the boardroom as both a CEO and board member. He has experience working with both family businesses and some of Canada’s largest companies.
With a focus on maximizing efficiency for clients, John has developed a proven reputation for building and strengthening businesses and effecting positive change.
John has a BA in Economics from York University. He has been involved with numerous industry associations and activities and is also a leader and fundraiser for the Look Good Feel Better and Facing Cancer Together programs for women surviving cancer.
John was appointed to the LCBO Board in August 2016.
SUSAN ROBINSON, MEMBER, LCBO BOARD, AND MEMBER, GOVERNANCE AND COMPENSATION COMMITTEE
Susan Robinson is an executive with more than 25 years of experience leading human resource, marketing, strategy and communication teams in North America, Europe and Asia. She has extensive experience in human resource operations, labour relations, leadership development and change management.
Prior to her retirement from full-time work in 2009, some of her roles included: Vice President, Learning, Xerox Corporation; Vice President, Human Resources and Total Quality Management, Telus; Vice President, Human Resources Canada and then Europe, for Baxter Healthcare; Global Senior Vice President, Human Resources and Corporate Communications, Manulife Financial.
Susan is known in the human resources and business community for her ability to lead large scale change initiatives. She has successfully led significant change in unionized and non-unionized environments. Since her retirement Susan has been consulting, on a part time basis, in the fields of HR strategy, succession planning and leadership development.
A lifelong volunteer, Susan was a founding Director of The Learning Partnership, the sponsor of “Take Your Kid to Work Day”, Chair of the Human Resource Professional Association’s annual award committee, Community Advisor committee member at Joseph Brant Hospital, and a Board Member of The Royal Botanical Gardens (Hamilton, Ontario).
Susan was appointed to the LCBO Board in August 2016.
Michael Strople, Member, LCBO Board, and Member, Audit Committee
Michael Strople is managing director, Canada, and president, Zayo Managed Services with the Zayo Group. Zayo, headquartered in Boulder, Colorado, builds and operates communications infrastructure, including fibre optic systems and data centres to provide the enormous bandwidth that drives the global economy. A licensed professional engineer with a bachelor of applied science in electrical engineering, he has more than two decades of experience in the telecommunications industry.
Michael joined Zayo (Zayo acquired Allstream from MTS in 2016) in October 2005, as vice-president, Technology, overseeing the integration of the MTS and Allstream networks. He then served as chief technology officer for the combined companies before being named president of Allstream. In his capacity as president, he was accountable for all aspects of the operations and strategic direction of Allstream.
His career began at Nortel Networks in 1994 in its Global Operations division as a research and development engineer. During his tenure, he acquired increasingly senior roles within the organization in both technical and customer relationship management. He worked closely with large global telecom carriers implement voice, data and wireless networks.
Michael is currently chair of MEF (Metro Ethernet Forum), an industry organization dedicated to realizing the vision of a seamlessly interconnected planet. He has previously been an advisory board member of the University of Toronto’s Master of Engineering in Telecommunications Executive Development Program. He also sat on the TR Tech board of directors, where he served as chair of its Governance Committee and its Technology Advisory Council.
Michael was appointed to the LCBO Board in February 2014 and was renewed in February 2016 for an additional two-year term.
Senior Team members, responsible for day-to-day operations and strategic planning, are:
Dr. George Soleas, President & Chief Executive Officer
George Soleas is responsible for corporate leadership and providing a forum for consultation and dialogue with the trade on matters affecting the beverage alcohol industry.
He joined the LCBO in 1997 as Director of Quality Assurance, overseeing the laboratory and quality services processes that ensure LCBO products are safe to drink and of a high quality. The LCBO became the first liquor jurisdiction in the world to be doubly accredited by the International Organization for Standardization (ISO), a worldwide federation of national standards bodies from some 130 countries, based in Geneva, Switzerland.
In March 2008, George’s areas of responsibility were expanded to encompass Logistics, which involves procuring and distributing LCBO products. He oversees Customs and Excise clearances, transportation, warehousing and specialty services operations. He also supports supply chain projects to improve the flow of products through the logistics system.
In February 2013, he was named Executive Vice President and his portfolio grew further to include Information Technology, Store Development & Real Estate and Resource Protection.
George received his B.Sc. from McMaster University and M.Sc. and Ph.D. from the University of Toronto. His areas of interest have been the biochemical aspects of beverage alcohol constituents and their effect on humans. He trained in oenology at U.C. Davis and spent 11 years with the Canadian wine industry as a Director of Research and Quality Assurance for a major winery and chaired the Technical and Scientific Committee of the Canadian Wine Institute for nine years.
George chaired the National Quality Assurance Committee of the Canadian Association of Liquor Jurisdictions for 16 years. He represented the LCBO on many prestigious committees, including the “Expert Committee” of the World Wine Trade Group (WWTG), the American Society for Enology and Viticulture technical committee and the Cool Climate Oenology & Viticulture Institute (Brock University) where he is also a professional affiliate. He was appointed to the Special Graduate Faculty of the University of Guelph in support of the Department of Food Science. George has a masters certificate in Supply Chain & Logistics Management from the Schulich Executive Education Centre – York University where he is also a member of the Advisory Council and is an affiliate of the McMaster Institute for Transportation & Logistics and member of the Supply Chain and Logistics Management Institute.
In February 2009, George received the Ontario Imported Wine-Spirits-Beer Association’s Industry Partnership Award. In March 2016, he received the Greek Wine Industry Award in Athens for his more than quarter-century involvement in helping Greek wine producers improve the quality and marketing of their products.
His oenological and biochemical research has led to eight book chapters, 51 peer reviewed publications and several national and international industry and scientific presentations devoted to beverage alcohol.
BEILI WONG, ACTING SENIOR VICE-PRESIDENT, FINANCE & ADMINISTRATION, AND CHIEF FINANCIAL OFFICER
Beili Wong is responsible for all areas of finance and administration, including preparation of statutory financial reports, statements and forecasts. She oversees the design and effectiveness of financial systems and controls, treasury functions and planning and budgeting activities. Beili is also responsible for overseeing grocery operations, risk and insurance requirements, directing administrative support for procurement and contract management, and activities related to document services. She provides executive oversight of the Supply Chain function and administrative oversight of Internal Audit Services.
Beili joined the LCBO in 2009. She was the Chief Audit Executive and Executive Director of Internal Audit Services. Beili brought to the LCBO diverse experience derived from accounting, finance, internal audit leadership roles at organizations in both Canada and the United States, including Hudson's Bay Company and Shoppers Drug Mart. Beili has also successfully managed complex financial and operational audit projects in more than 10 countries across four continents.
Beili received her BA from Shanghai University in Shanghai, China and an MBA from Saint Martin's University in Washington State, USA. She is a Chartered Public Accountant/Chartered Accountant and a Certified Public Accountant (The Washington State Board of Accountancy). She is a member on the CPA Canada's Public Sector Auditing Standards Task Force and served as the inaugural Chair of the Board of Governors, Institute of Internal Auditors, Toronto chapter.
Nancy Cardinal, Senior Vice-President, Sales & Marketing
Nancy Cardinal is responsible for activities related to product purchasing, pricing administration, warehouse inventory management, in-store merchandising program development, marketing and customer research pertaining to the LCBO and VINTAGES.
Nancy joined the LCBO in 1989 and was appointed Vice-President in 2000. In that role, she developed and oversaw the corporate marketing strategy. She ensured the LCBO brand was effectively and consistently communicated to consumers, both in stores and in publications, including FOOD & DRINK magazine.
Nancy assumed her current role in 2013.
Mandesh Dosanjh, Senior Vice President, Supply Chain
Mandesh Dosanjh oversees the operations of LCBO’s five logistics facilities, which are tasked with the timely and efficient transport of products from suppliers to store shelves of the LCBO and our wholesale customers. He is also responsible for the Grocery Operations (wholesale) group and the Quality Assurance department, which ensures the products we sell are authentic and safe for consumption.
Mandesh is an experienced supply chain executive and business leader who has worked for some of Canada’s largest and most respected retail chains. He started his career with Loblaw Companies Limited in 2003 as an Engineering Analyst and, after three years, was promoted to Senior Manager of Supply Chain, where he led the development of an end-to-end supply chain strategy to support the introduction and growth of the company’s Joe Fresh apparel line. He held positions of increasing responsibility at Loblaw through 2011, a time when the company implemented a complete overhaul of its enterprise resource planning software.
From July 2012 until November 2016, he held key posts at fashion retailer Aritzia LP (Director, Supply Chain), discount retailer Target Canada (Director, Distribution) and food retailer Longo Brothers Fruit Markets (Director, Supply Chain).
Mandesh holds a Bachelor of Applied Science (Industrial Engineering) from the University of Toronto.
Michael A. Eubanks, Senior Vice-President, Information Technology and Chief Information Officer
Michael A. Eubanks is responsible for leveraging information and technologies in support of managing LCBO’s strategic and operational business plans. Directing and supporting the Information Technology Division, he oversees LCBO’s technology investments, collaborating with stakeholders and suppliers to acquire a range of products best suited to achieving corporate and divisional business goals.
Michael brings to the LCBO diverse experience derived from IT leadership roles at major retail organizations in both Canada and the United States. He has held positions at Eaton’s, the Retail Council of Canada, Best Buy International and Canadian Tire Corporation. During his 20-year career, he has successfully managed complex IT projects in financial services, digital and mobile operations, and supply chain.
Prior to joining the LCBO, Michael co-founded the cloud-based universal loyalty switching/recognition platform enterprise, One Inc. He played a pivotal role in this successful venture, developing the conceptual architecture, building the first iteration of the cloud platform, filing several patents, trademarks for the technology, and completing a strategic alliance deal with a global payment network.
A graduate of York University, Michael has also completed the Information Technology Executive certification programs at UCLA and Anderson Business School, as well as other executive certification programs at Harvard Business School and the Rotman School of Business.
Patrick Ford, Senior Vice-President, Human Resources
Patrick Ford is responsible for human resources (HR) programs and services to help the LCBO meet its strategic goals. This includes compensation and benefits, health and safety, human resource services, training and development, employee relations and workplace diversity.
Patrick joined the LCBO in 2001 as a senior policy advisor and was later named manager, Corporate Policy (now Corporate Affairs). In 2006, he was appointed director, subsequently earning titles as senior director in 2007 and executive director in 2013.
As a director and executive director, Patrick analyzed, developed and proposed policy-based solutions to the Board and senior management, aligning them with LCBO and Government of Ontario strategic objectives. Collaborating with government ministries, he managed a wide range of strategic issues impacting the LCBO and the beverage alcohol industry. Some of these included external reviews of LCBO operations as well as overseeing the agency’s social responsibility alliances and international trade obligations.
Patrick has also played a key role in program development and issues management for the LCBO, responsible for a variety of matters ranging from regulatory programs, strategic partnerships and industry supports to championing the organization’s environmental initiatives.
Prior to joining the LCBO, Patrick spent several years with the Ministry of Community and Social Services and the Ministry of Consumer and Business Services, with progressive responsibilities in a variety of social, marketplace policy and program roles.
Rafik Louli, Acting Senior Vice President, Retail Operations
Rafik Louli is responsible for the overall operations of all LCBO stores and provides direction to the retail operations’ senior management team. He oversees such key activities as customer service, sales, staffing, retail training, retail inventory management and the fiscal responsibilities of LCBO store operations.
Rafik’s retail career spans three decades. He started as a manager-in-training in 1985 with discount department store retailer The BiWay Stores, a division of Dylex. He progressed through several positions, including assistant manager and store manager before being promoted to district manager. He then served at discount chain Zellers as a store manager before joining the LCBO in 1997.
Through his 20 years at LCBO, Rafik has gained extensive knowledge and experience in all aspects of retail operations. He began as a store manager in Toronto and took on management of larger stores starting in 1999. In 2002, he was promoted to District Manager in eastern Ontario, and later transferred to downtown Toronto.
In January 2005 he spent a year as Business Unit Director in the Wines Category of LCBO’s Sales and Marketing division. He returned to Retail the following year, accepting a promotion to Regional Director for western Ontario, and in 2011 he was transferred to central Ontario. In 2016, he was appointed to his current role.
NICK NANOS, ACTING SENIOR VICE-PRESIDENT, LOGISTICS/QUALITY ASSURANCE
Nick Nanos oversees the operations of LCBO’s five logistics facilities, which are tasked with the timely and efficient transport of products from suppliers to store shelves of the LCBO and our wholesale customers. He is also responsible for the Quality Assurance department, which ensures the products we carry for sale are authentic and safe for consumption.
Nick joined the LCBO in 1990 and gained a wide range of management experience in retail operations before transitioning to Finance in 2001. After serving on a special assignment in Wholesale to implement and execute both financial and operational guidelines and standards for the GTA Service Centre, he returned to Finance in various management roles. He moved to Logistics in 2008 as General Manager of Specialty Services, which led to the position of Director, Traffic, Customs & Excise, the following year. As he gained additional experience and training, his portfolio broadened to include Distribution Analysis, Specialty Services, Vintages Retail Service Centre, Private Stock Retail Service Centre and the Ottawa Retail Service Centre.
In March 2016, he assumed his current role of acting SVP, Logistics/Quality Assurance.
Nick has a degree in Political Studies from Queen’s University. In addition, he has obtained the Certified Fraud Examiner designation, the distinguished CITT-Certified Logistics Professional (CCLP) designation, and a Certificate in Logistics Management from the Schulich School of Business.
Reflecting his positive working relationship with the beverage alcohol industry, Nick has earned the Drinks Ontario Industry Partnership Award on two occasions, first in 2011 as part of the Specialty Services team he led and the second time in 2015 for his individual support to the industry.
Penny Wyger, Senior Vice-President, General Counsel and Corporate Secretary
Penny Wyger is responsible for the provision of legal services and strategic direction on matters involving legal issues to all LCBO divisions. These include privacy matters, intellectual property, real estate, commercial leasing, labour and employment, advertising, procurement, international trade, public law, corporate governance and other commercial matters. She oversees and directs all litigation involving the LCBO.
Penny also provides legal advice to the Board and acts as Corporate Secretary to the Board as well as the Audit and Governance and Compensation Committees.
A graduate of the University of Western Ontario, she has a bachelor of arts degree in economics, a bachelor of laws and a master’s degree in public administration. She was called to the Ontario Bar in 1983.
Penny launched her career in the private sector, gaining seven years’ experience as a solicitor primarily in corporate and commercial law. Her public sector senior management experience spans more than two decades. She has been responsible for overseeing the legal affairs of three GTA cities, was the commissioner of Corporate Services for a large GTA municipality and led the Corporate Services division of another crown corporation before joining LCBO. She also served as a member of the Ontario Municipal Board.
Jackie Bonic, Vice-President, Store Development & Real Estate
Jackie Bonic oversees the development and implementation of LCBO’s store network strategy, ensuring LCBO stores are located in areas convenient to customers and in formats that enhance both the customer experience and return on investment. Since 1995, LCBO stores have received more than 52 major awards for store design.
She leads a team of professionals responsible for location analysis, site selection, lease negotiation, design development, construction, real estate administration, energy and facilities management of more than 600 retail locations and the corporate office facilities, as well as ensuring consistent implementation of the LCBO brand across the store network.
Jackie also oversees the administration of the LCBO Agency Store program.
A graduate of the interior design program, Faculty of Architecture, University of Manitoba, Jackie has an MBA from the University of Toronto. She was in private practice as a partner with a Toronto firm and worked for a major property developer before joining the LCBO in 1992 as Director, Store Development & Real Estate. Jackie was appointed Vice-President in 2000.
Kerri Dawson, Vice-President, Marketing
Kerri Dawson is responsible for developing the corporate marketing and communications strategies and creative direction for the LCBO, VINTAGES and FOOD & DRINK brands. She leads the team that creates and delivers brand strategy programs to stores, publications, including FOOD & DRINK magazine, and digital channels.
Kerri joined the LCBO in 1998 and was promoted to Marketing Manager, VINTAGES, where she spent many years. From 2007 to 2009, she was seconded to the Beer Category as the Product Manager. After successfully completing this project, Kerri spent eight months as Director, VINTAGES Marketing until November 2012 when she was promoted to Director, Integrated Marketing. In this role, she directed the team that creates LCBO’s integrated promotions, including all in-store signage, traditional and digital advertising, gifting components and visual merchandising for the Wines and the Ready-To-Drink categories. Kerri was also responsible for annual marketing business planning and program budgeting as well as developing the strategic direction for period-based promotions.
Kerri holds an MA in International Relations from Dalhousie University, a BA (with 1st class honours) in politics and history from Mount Allison University and a certificate in International Trade from the Forum for International Trade Training (FITT) program at Ryerson and Carleton universities.
She is a member of the Canadian Marketing Association.
Shari Mogk-Edwards, Vice-President, Products, Sales and Merchandising
Shari Mogk-Edwards leads the LCBO WINES, LCBO SPIRITS & BEER and VINTAGES business units in the Sales and Marketing Division. VINTAGES is LCBO’s fine wine and premium spirits business unit. She determines and is responsible for both short and long-term strategic direction for the business units.
Shari’s role encompasses the overall sales and purchasing operations, including category management and business planning activities of LCBO WINES and LCBO SPIRITS & BEER and VINTAGES business units, including product purchasing, merchandising, warehouse inventory management, pricing administration and collaborative planning with suppliers and agents. She is also responsible for sale-of-space programs and for shelf-management strategy development.
For the past 31 years, Shari has held progressively responsible and diverse positions within the LCBO in its Retail, Logistics and Sales and Marketing divisions. She was promoted to vice-president, Merchandising in October 2008 and assumed the added responsibility for VINTAGES in September 2011. Prior to this, Shari was director, VINTAGES Sales and Purchasing and, before joining VINTAGES, was the director of SPIRITS.
Shari has represented the LCBO and VINTAGES on global buying trips since 1996 and has been an international wine judge since 1987. She has also completed several management programs at The Richard Ivey School of Business at the University of Western Ontario and at The Schulich School of Business at York University. Among Shari’s many awards is the inaugural Partnership Award from the Ontario Imported Wine-Spirit-Beer Association (now Drinks Ontario), which she won in 2006.
Ian Loadman, Senior Director, Corporate Affairs
Ian Loadman is responsible for providing policy advice to the Board and senior management consistent with the strategic objectives of the LCBO and the Government of Ontario. This includes policy analysis, new program development, issues management and liaising with government ministries on policies and programs that affect the LCBO and the beverage alcohol industry.
Corporate Affairs provides leadership in the areas of the Board’s regulatory role, environmental stewardship, social responsibility partnerships and international trade obligations and is responsible for access to information and privacy-related issues under the Freedom of Information and Protection of Privacy Act.
Ian joined the LCBO in 2009 as a senior policy advisor and was appointed manager, Corporate Policy in 2012. Prior to joining the LCBO, Ian spent five years in the Ontario Public Service, primarily researching, analyzing and developing policy related to alcohol and gaming.
Ian holds a Ph.D. from Yale University in political science and has taught university courses in political philosophy and American government.
Lisa MacGregor, Director, Supply Chain
Lisa MacGregor is responsible for planogram operations and space management for the LCBO store network and overseeing the corporate operational efficiency targets for all door-to-floor processes. She also identifies and implements operational efficiency improvements across the supply chain.
Lisa joined the LCBO in 1992 and held various positions before leading the Supply Chain department in 1999. Working collaboratively with the operational divisions, she led the transformation that streamlined and re-engineered many key business functions across the entire supply chain. She brings a systematic and disciplined approach to developing space management solutions for a complex LCBO store network. Using sophisticated tools and techniques, the Supply Chain team creates detailed merchandising layouts and customized planograms outlining product placement in the store and on-shelf. She is also responsible for leveraging strong analytics and providing key insights to support corporate decision making related to operational performance and inventory management.
Lisa and her team have received many awards from several associations, including the Council of Supply Chain Management Professionals (CSCMP), the Canadian Information Productivity Awards, the International Association for Business Communicators and the Voluntary Interindustry Commerce Standards Association, as well as winning several prestigious awards of excellence from the Retail Council of Canada.
Prior to joining the LCBO, Lisa was a research associate at the Addiction Research Foundation, where she co-wrote an article that was published in the International Journal of Addictions (1995). Lisa holds a master’s degree in Economics from the University of Guelph. She also earned a masters certificate in Project Management at the Schulich Executive Education Centre - York University, an executive management certificate at the Canadian Management Centre and executive training at the Ivey Business School – Western University.
Pamela Lawson, Director, Strategic Planning & Customer Insights
Pamela Lawson is responsible for providing specialized business support to the organization from a strategic planning and enterprise risk management perspective, as well as consumer insights.
She oversees the strategic and business planning processes, using both an annual and long-term horizon, and assists in the integration of the strategic plan with other corporate planning and communication processes. Pamela is also responsible for governance activities related to the LCBO Enterprise Risk Management framework, risk management policies, and the annual and long-term risk management process including: risk identification, risk assessment and prioritization, and risk mitigation planning. These activities are designed to protect the achievement of LCBO objectives.
Her role also includes managing a diverse team of market researchers and advanced data analysts responsible for measuring and tracking the health of LCBO’s brands and understanding customer behaviors, attitudes, needs, values, psychology and demographics. This information informs strategic initiatives relating to Strategic Planning, Marketing, Merchandising, Category Management and Social Responsibility.
Pamela has an honours degree in marketing and a bachelor’s degree in business administration from the University of Strathclyde in Glasgow (U.K.) and a diploma in advertising from the Communications Advertising and Marketing (CAM) Educational Foundation. She joined the LCBO in 2008 as Director of Customer Insights and CRM and joined the Senior Team when she assumed the Strategic Planning responsibilities in 2015.
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