Corporate Governance


The LCBO is a provincial government enterprise reporting to the Minister of Finance.

The LCBO is accountable to its stakeholders in a number of ways, including:

  • its Annual Report, required to be tabled in the Provincial Legislature and available for all Ontarians to review, either in print or online, by clicking here.
  • annual audits of LCBO financial statements by the Office of the Provincial Auditor, as well as internal value-for-money audits of specific LCBO programs, including store planning.
  • public access to records under the Freedom of Information and Protection of Privacy Act.
  • Board Members appointed by the Lieutenant-Governor, through Orders-in-Council, on the recommendation of the Premier and the Minister of Finance.
  • various statutory reporting requirements under the Liquor Control Act to the Minister of Finance.
  • compliance with Management Board's Agency Accountability Directives.
  • compliance with the LCBO Code of Business Conduct. View PDF.

The LCBO corporate structure is comprised of:

  • Office of the Chair
  • Office of the President and Chief Executive Officer
  • Retail, including Retail Operations and Store Development and Real Estate
  • Sales and Marketing, including Merchandising, Marketing and Customer Insights, and Vintages
  • Logistics and Quality Assurance
  • Finance and Administration
  • Information Technology
  • Human Resources
  • Strategic Planning
  • Resource Protection
  • Legal Services
  • Policy and Government Relations, including Corporate Affairs, Freedom of Information and Privacy, and Social Responsibility and Environment
  • Corporate Communications, including Broadcast Production Group and French Language Services.


The LCBO has a Board of up to 11 members. They are appointed by the Lieutenant-Governor, through Orders-in-Council, on the recommendation of the Premier and the Minister of Finance. Members are appointed for a term of up to five years and terms can be renewed. There are regular monthly Board meetings.

The mandate of the Board is to supervise the business affairs of the LCBO. Among its most important responsibilities are:

  • ensuring that the LCBO provides high-quality service to the public;
  • developing and approving the strategic plan and monitoring management's success in meeting its business plans;
  • approving annual financial plans;
  • ensuring that the organization remains financially sound;
  • assessing the management of business risks;
  • submitting an annual financial plan to the Minister of Finance;
  • ensuring the organization has communications programs to inform stakeholders of significant business developments;
  • ensuring that the LCBO performs its regulatory role in a fair and impartial manner.

Audit Committee

The Audit Committee assists the Board of Directors with oversight of the integrity of LCBO’s financial statements; the financial reporting process; the systems of internal control and risk management functions; and the performance of the Internal Audit Services Department’s functions.

Governance and Compensation Committee

The Governance and Compensation Committee is responsible for recommending the LCBO's corporate governance policies and practices and ensuring that the LCBO adheres to sound corporate governance principles. It also makes recommendations concerning human resources and compensation matters.

Health and Safety Committee

The Board approves an annual Health and Safety policy and ensures it is kept informed of health and safety issues through regular reports at Board meetings.

Store Planning and Development Committee

This is a management committee that reviews real estate and leasing decisions and makes recommendations to the Board.

Listing Appeals Committee

This is a management committee that reviews LCBO decisions refusing the purchase of a beverage alcohol product and also decisions to discontinue carrying such a product.

Board Members

As of April 2014, are :

Edward J. Waitzer, Chair

Edward Waitzer has a strong affiliation with York University where he is a professor and Jarislowsky Dimma Mooney Chair in Corporate Governance at Osgoode Hall Law School and the Schulich School of Business, a title he has held since its inception in 2007. He is also Director of the Hennick Centre for Business and Law.

Edward served as Chair of Stikeman Elliott LLP from 1999 to 2006 and remains a senior partner at the firm. His practice focuses on complex business transactions and a wide range of public policy and governance matters.

Edward earned his LL.B. and LL.M. from the Faculty of Law, University of Toronto. He was called to the Ontario Bar in 1978 and the New York Bar in 1985. From 1993 to 1996, Edward was Chair of the Ontario Securities Commission and, until 1981, was vice-president of the Toronto Stock Exchange. He has written and spoken extensively on a variety of legal and public policy issues, and has served as director of many corporations, foundations and community organizations as well as editorial boards and advisory groups.

Edward became LCBO chair in August 2013.

Penny Lipsett, Vice-Chair, LCBO Board, and Chair, Governance and Compensation Committee

Penny Lipsett is an investor and government relations specialist.

She spent much of her career in the political and business worlds. Following graduation from the University of Western Ontario, she worked as a special assistant on Parliament Hill in Ottawa during the Trudeau years. Following this and until 1992, she worked for Xerox Canada in increasingly responsible roles concluding with the management of all corporate affairs functions.

Ms. Lipsett has run her own consulting practice with a focus on investor and government relations since 1993. She is a member of the board of directors of Bank of America, MBNA Canada and Ontario Place Corporation.

She was appointed to the LCBO Board in May 2007 and was renewed in February 2015 for an additional two-year term.

Noble Chummar, Member, LCBO Board, and member, Governance and Compensation Committee

Noble Chummar is a partner with Cassels Brock & Blackwell LLP, a leading Canadian law firm with offices in Toronto and Vancouver and is a member of the firm’s Business Law and Government Relations groups. He advises clients on public policy matters from a wide range of industry sectors, including energy, government, education, pharmaceutical, hospitals, insurance, mining, transportation, banking, retail and real estate development. 

Noble serves on a number of private and public sector boards, and has served two terms at the College of Physicians and Surgeons, the regulatory body that governs doctors in the Province of Ontario.  He is also a strategic advisor to the Chairman of the Toronto 2015 Pan Am/Parapan Am Games, and a past president of the Empire Club of Canada.

Noble has been decorated with the government of Canada’s 125th Anniversary of the Confederation of Canada medal and the Queen’s Diamond Jubilee medal.

He graduated from law school at the London School of Economics and also received his Masters of Law from Osgoode Hall Law School. Noble is a graduate of the corporate directors' program at the Rotman School of Management at the University of Toronto and is a member of the Institute of Corporate Directors. His passions include film, SCUBA diving and travel.

Noble was appointed to the LCBO Board in July 2014 for a two-year term.

Cheryl Hooper, Member, LCBO Board, and Chair, Audit Committee

Ms Hooper has acquired extensive financial and managerial background across diverse industries in multiple capacities, including C-suite, board and international experience. She has an MBA from York University, is a CPA, CA and is a member of the Institute of Corporate Directors.

As a board member of Velan Inc., a public company with international operations, she is chair of the Audit Committee and a member of the Corporate Governance and Human Resource Committee. Previous board involvement included not-for-profit organizations in Toronto, Quebec and France.

From 2005 to 2012, Ms Hooper was employed at the Canadian Public Accountability Board (CPAB), Canada’s regulator of public company auditors. Prior to joining CPAB, she was president of a Montreal-based company providing strategic consulting, financial monitoring and management services to a high net worth family with forestry and real estate holdings in Canada and internationally. From 1983 to 2004, Ms Hooper worked for Olympia & York Developments and then its property management successor, O & Y Properties Inc., where she became its first Chief Operating Officer in 1993.

Earlier in her career, Ms Hooper worked at Ernst & Young (then Clarkson Gordon), Bishop’s University where she was an assistant professor and Shaw Festival where she was their first controller.

Appointed February 12, 2014, for a two-year term.

Stacey Mowbray, Member, LCBO Board, and Member, Governance and Compensation Committee

Stacey Mowbray is the President of the America’s for Weight Watchers International, a global consumer brand that is a leader in the health and wellness segment. This appointment follows a six-year tenure as CEO and president of Second Cup Ltd., a publicly-traded Canadian company in the specialty coffee business. 




Prior to Second Cup, Stacey had roles with Molson Canada as CMO and Cara Operations, where she was the president of Milestone’s and, prior to that, the SVP of branding and marketing.

Earlier in her career, Stacey held the position of VP of marketing for Pepsi Canada and held several sales and marketing positions at Weston Bakeries. She is a director of the board and chair of the Governance Committee for Trillium Health Partners, one of Canada’s largest regional hospitals.

Stacey has been recognized for her contributions, having been named a 2012 Women of Diversity Champion, Women’s Executive Network’s Top 100 women in 2011 and Wilfrid Laurier’s Top 100 Alumni, as well as, Laurier’s inaugural CEO in residence.

Stacey was appointed to the LCBO Board in November 2014 for a two-year term. 




Michael Strople, Member, LCBO Board, and Member, Audit Committee

Michael Strople is the president of Allstream. Allstream is a Canadian leader in IP communications and the only national communications provider that works exclusively with business customers of all sizes.

A licensed professional engineer with a bachelor of Applied Science in Electrical Engineering, he has more than two decades of experience in the telecommunications industry.

Mr. Strople joined MTS Allstream in October 2005, as vice-president, Technology, overseeing the integration of the MTS and Allstream networks. He later became chief technology officer for the combined companies before being named chief operating officer of Allstream. In his capacity as COO, he was accountable for all aspects of day-to-day operations including sales, marketing, customer operations as well as network and information technology.

His career began at Nortel Networks in 1994 in its Global Operations division as a research and development engineer. During his tenure, he acquired increasingly senior roles within the organization in both technical and direct customer relationship management. He worked closely with large global telecom carriers improving voice, data and wireless networks.

Mr. Strople currently sits on the board of the Metro Ethernet Forum, where he was elected chair in February 2015. He has previously been an advisory board member of the University of Toronto’s Master of Engineering in Telecommunications Executive Development Program. He also sat on the TR Tech Board of Directors where he served as chair of its Governance Committee and its Technology Advisory Council.

He was appointed to the LCBO Board in February 2014.

Senior Team

Senior Team members, responsible for day-to-day operations and strategic planning, are:

Dr. George Soleas, Acting President & Chief Executive Officer

George Soleas is responsible for corporate leadership and providing a forum for consultation and dialogue with the trade on matters affecting the beverage alcohol industry.

He joined the LCBO in 1996 as Director of Quality Assurance, overseeing the laboratory and quality services processes that ensure LCBO products are safe to drink and of a high quality. The LCBO became the first liquor jurisdiction in the world to be doubly accredited by the International Organization for Standardization (ISO), a worldwide federation of national standards bodies from some 130 countries, based in Geneva, Switzerland.

In March 2009, George’s areas of responsibility were expanded to encompass Logistics, which involves procuring and distributing LCBO products. He oversees Customs and Excise clearances, transportation, warehousing and specialty services operations. He also supports supply chain projects to improve the flow of products through the logistics system.

In February 2013, he was named Executive Vice President and his portfolio grew further to include Information Technology, Store Development & Real Estate and Resource Protection.

George received his B.Sc. from McMaster University and M.Sc. and Ph.D. from the University of Toronto. His areas of interest have been the biochemical aspects of beverage alcohol constituents and their effect on humans. He trained in oenology at U.C. Davis and spent 11 years with the Canadian wine industry as a Director of Research and Quality Assurance for a major winery and chaired the Technical and Scientific Committee of the Canadian Wine Institute for nine years.

George chaired the National Quality Assurance Committee of the Canadian Association of Liquor Jurisdictions for 16 years. He represented the LCBO on many prestigious committees, including the “Expert Committee” of the World Wine Trade Group (WWTG), the American Society for Enology and Viticulture technical committee and the Cool Climate Oenology & Viticulture Institute (Brock University) where he is also a professional affiliate. He was appointed to the Special Graduate Faculty of the University of Guelph in support of the Department of Food Science. George has a masters certificate in Supply Chain & Logistics Management from the Schulich Executive Education Centre – York University where he is also a member of the Advisory Council and is an affiliate of the McMaster Institute for Transportation & Logistics and member of the Supply Chain and Logistics Management Institute.

In February 2009, George received the Ontario Imported Wine-Spirits-Beer Association’s Industry Partnership Award. In March 2016, he received the Greek Wine Industry Award in Athens for his more than quarter-century involvement in helping Greek wine producers improve the quality and marketing of their products.

His oenological and biochemical research has led to eight book chapters, 51 peer reviewed publications and several national and international industry and scientific presentations devoted to beverage alcohol.

Rob Dutton, Senior Vice-President, Finance & Administration, and Chief Financial Officer

Rob Dutton is responsible for all areas of finance and administration including preparation of statutory financial reports, statements and forecasts, and overseeing compliance with all audit requirements. He maintains appropriate accounting and financial control systems and standards, all treasury functions and all planning and budgeting activities. Rob is also responsible for overseeing all risk and insurance requirements and directing the administrative support areas of procurement and contract management and all activities related to document services.  He recommends pricing policies for the beverage alcohol categories and varieties and provides executive oversight of the Supply Chain function and administrative oversight of the Internal Audit function.

Rob received his BA from Concordia, and his MA and his Ph.D. (ABD) from York University. He received his CMA in 2002 and his CPA in 2014. After working for two years in policy analysis with the Ontario Government, Rob started his 25-year career at the LCBO as manager of Pricing Policy and Pricing Administration and, over the years, moved into various directors’ positions until he became Treasurer and Director of Finance in 2010.

He assumed his current role in January 2012.

A Certified Professional Accountant, Rob has made significant contributions to the evolution of the LCBO. He played an important role in refocusing finance operations from a control-oriented division to a value-add partner working closely with the operating divisions. In 1999, as co-chair of the LCBO modernization project, he helped review operations for efficiency gains and recommended the creation of a permanent supply chain group to assist in the development and execution of interdivisional improvement projects. Rob has led the LCBO’s response to every government-established operating review from 1992 to 2012. As LCBO’s 2004 United Way chair, Rob championed the forerunner of the Giving Back in Our Community program.

He is president of Harmony Place Support Services, a charitable organization assisting severely mentally and physically disabled adults.

Nancy Cardinal, Senior Vice-President, Sales & Marketing

Nancy Cardinal is responsible for activities related to product purchasing, pricing administration, warehouse inventory management, in-store merchandising program development, marketing and customer research pertaining to the LCBO and VINTAGES.

Nancy joined the LCBO in 1989 and was appointed Vice-President in 2000. In that role, she developed and oversaw the corporate marketing strategy. She ensured the LCBO brand was effectively and consistently communicated to consumers, both in stores and in publications, including FOOD & DRINK magazine.

Nancy assumed her current role in 2013.


Bob Clevely, Senior Vice-President, Retail Operations

Bob Clevely is responsible for the overall operations of all LCBO stores and provides direction to the retail operations’ senior management team. He oversees such key activities as customer service, sales, staffing, retail training, retail inventory management and the fiscal responsibilities of LCBO store operations. Bob joined the LCBO in 1976 as a casual store employee and his leadership skills were recognized and rewarded with progressive store management positions. After gaining valuable Head Office experience through two secondments, he returned to the field as manager of District 11 (Mississauga) in 1998. Bob assumed increasing levels of responsibility and was named director of LCBO’s Central Region in 2002. He was promoted to his current position in April 2011. Bob, who holds a certificate in business administration from Georgian College, played competitive lacrosse for more than 20 years, winning three national senior championships (President’s Cups) and a world championship as the goalie of Team Canada in 1985. Bob served as a lacrosse general manager for 20 years, two of which were with Toronto Rock. In this capacity, he won seven junior national titles, a World Championship title in 2003 and one National Lacrosse League title in 2005.

Michael A. Eubanks, Senior Vice-President, Information Technology and Chief Information Officer 

Michael A. Eubanks is responsible for leveraging information and technologies in support of managing LCBO’s strategic and operational business plans.  Directing and supporting the Information Technology Division, he oversees LCBO’s technology investments, collaborating with stakeholders and suppliers to acquire a range of products best suited to achieving corporate and divisional business goals.

Michael brings to the LCBO diverse experience derived from IT leadership roles at major retail organizations in both Canada and the United States. He has held positions at Eaton’s, the Retail Council of Canada, Best Buy International and Canadian Tire Corporation. During his 20-year career, he has successfully managed complex IT projects in financial services, digital and mobile operations, and supply chain.

Prior to joining the LCBO, Michael co-founded the cloud­-based universal loyalty switching/recognition platform enterprise, One Inc.  He played a pivotal role in this successful venture, developing the conceptual architecture, building the first iteration of the cloud platform, filing several patents, trademarks for the technology, and completing a strategic alliance deal with a global payment network.

A graduate of York University, Michael has also completed the Information Technology Executive certification programs at UCLA and Anderson Business School, as well as other executive certification programs at Harvard Business School and the Rotman School of Business.

Patrick Ford, Senior Vice-President, Human Resources

Patrick Ford is responsible for human resources (HR) programs and services to help the LCBO meet its strategic goals. This includes compensation and benefits, health and safety, human resource services, training and development, employee relations and workplace diversity.

Patrick joined the LCBO in 2001 as a senior policy advisor and was later named manager, Corporate Policy (now Corporate Affairs). In 2006, he was appointed director, subsequently earning titles as senior director in 2007 and executive director in 2013.

As a director and executive director, Patrick analyzed, developed and proposed policy-based solutions to the Board and senior management, aligning them with LCBO and Government of Ontario strategic objectives. Collaborating with government ministries, he managed a wide range of strategic issues impacting the LCBO and the beverage alcohol industry. Some of these included external reviews of LCBO operations as well as overseeing the agency’s social responsibility alliances and international trade obligations.  

Patrick has also played a key role in program development and issues management for the LCBO, responsible for a variety of matters ranging from regulatory programs, strategic partnerships and industry supports to championing the organization’s environmental initiatives.

Prior to joining the LCBO, Patrick spent several years with the Ministry of Community and Social Services and the Ministry of Consumer and Business Services, with progressive responsibilities in a variety of social, marketplace policy and program roles. 

Penny Wyger, Senior Vice-President, General Counsel and Corporate Secretary

Penny Wyger is responsible for the provision of legal services and strategic direction on matters involving legal issues to all LCBO divisions. These include privacy matters, intellectual property, real estate, commercial leasing, labour and employment, advertising, procurement, international trade, public law, corporate governance and other commercial matters. She oversees and directs all litigation involving the LCBO.

Penny also provides legal advice to the Board and acts as Corporate Secretary to the Board as well as the Audit and Governance and Compensation Committees.

A graduate of the University of Western Ontario, she has a bachelor of arts degree in economics, a bachelor of laws and a master’s degree in public administration. She was called to the Ontario Bar in 1983.

Penny launched her career in the private sector, gaining seven years’ experience as a solicitor primarily in corporate and commercial law. Her public sector senior management experience spans more than two decades. She has been responsible for overseeing the legal affairs of three GTA cities, was the commissioner of Corporate Services for a large GTA municipality and led the Corporate Services division of another crown corporation before joining LCBO. She also served as a member of the Ontario Municipal Board.

Jackie Bonic, Vice-President, Store Development & Real Estate

Jackie Bonic oversees the development and implementation of LCBO’s store network strategy, ensuring LCBO stores are located in areas convenient to customers and in formats that enhance both the customer experience and return on investment. Since 1995, LCBO stores have received more than 52 major awards for store design.

She leads a team of professionals responsible for location analysis, site selection, lease negotiation, design development, construction, real estate administration, energy and facilities management of more than 600 retail locations and the corporate office facilities, as well as ensuring consistent implementation of the LCBO brand across the store network.

Jackie also oversees the administration of the LCBO Agency Store program.

A graduate of the interior design program, Faculty of Architecture, University of Manitoba, Jackie has an MBA from the University of Toronto. She was in private practice as a partner with a Toronto firm and worked for a major property developer before joining the LCBO in 1992 as Director, Store Development & Real Estate. Jackie was appointed Vice-President in 2000.

Kerri Dawson, Vice-President, Marketing

Kerri Dawson is responsible for developing the corporate marketing and communications strategies and creative direction for the LCBO, VINTAGES and FOOD & DRINK brands. She leads the team that creates and delivers brand strategy programs to stores, publications, including FOOD & DRINK magazine, and digital channels.

Kerri joined the LCBO in 1998 and was promoted to Marketing Manager, VINTAGES, where she spent many years. From 2007 to 2009, she was seconded to the Beer Category as the Product Manager. After successfully completing this project, Kerri spent eight months as Director, VINTAGES Marketing until November 2012 when she was promoted to Director, Integrated Marketing. In this role, she directed the team that creates LCBO’s integrated promotions, including all in-store signage, traditional and digital advertising, gifting components and visual merchandising for the Wines and the Ready-To-Drink categories. Kerri was also responsible for annual marketing business planning and program budgeting as well as developing the strategic direction for period-based promotions.

Kerri holds an MA in International Relations from Dalhousie University, a BA (with 1st class honours) in politics and history from Mount Allison University and a certificate in International Trade from the Forum for International Trade Training (FITT) program at Ryerson and Carleton universities.

She is a member of the Canadian Marketing Association.

Shari Mogk-Edwards, Vice-President, Products, Sales and Merchandising

Shari Mogk-Edwards leads the LCBO WINES, LCBO SPIRITS & BEER and VINTAGES business units in the Sales and Marketing Division. VINTAGES is LCBO’s fine wine and premium spirits business unit. She determines and is responsible for both short and long-term strategic direction for the business units.

Shari’s role encompasses the overall sales and purchasing operations, including category management and business planning activities of LCBO WINES and LCBO SPIRITS & BEER and VINTAGES business units, including product purchasing, merchandising, warehouse inventory management, pricing administration and collaborative planning with suppliers and agents. She is also responsible for sale-of-space programs and for shelf-management strategy development.

For the past 31 years, Shari has held progressively responsible and diverse positions within the LCBO in its Retail, Logistics and Sales and Marketing divisions. She was promoted to vice-president, Merchandising in October 2008 and assumed the added responsibility for VINTAGES in September 2011. Prior to this, Shari was director, VINTAGES Sales and Purchasing and, before joining VINTAGES, was the director of SPIRITS.

Shari has represented the LCBO and VINTAGES on global buying trips since 1996 and has been an international wine judge since 1987. She has also completed several management programs at The Richard Ivey School of Business at the University of Western Ontario and at The Schulich School of Business at York University. Among Shari’s many awards is the inaugural Partnership Award from the Ontario Imported Wine-Spirit-Beer Association (now Drinks Ontario), which she won in 2006.

Bill Kennedy, Executive Director, Corporate Communications

Bill Kennedy is responsible for bringing plans, initiatives and information concerning the LCBO to the attention of the general public and stakeholders. Corporate Communications serves as the corporate focal point for media relations, provides communications advice and services to LCBO management and staff, takes a leadership role in employee communications and social responsibility advertising, and is responsible for French language services in compliance with the French Language Services Act.

Bill has more than 30 years' experience in communications, working in both the public and private sectors. He received MADD Canada's Citizen of Distinction Award in September 2010 for championing LCBO's efforts to promote responsible drinking, help prevent drinking and driving and raise funds for MADD Canada. Corporate Communications has received more than 80 awards under Bill’s leadership. He is also a keeper of the Quaich. Bill joined the LCBO in 1992 as Director, Corporate Communications and was named Executive Director in 2000.

Beili Wong, Chief Audit Executive and Executive Director, Internal Audit Services

Beili Wong leads the internal audit function that provides objective assurance and advisory services. She is responsible for assessing and reporting measurement and management of key risks, providing added accountability and transparency while supporting strong corporate governance.

Beili brings a systematic and disciplined approach to evaluating and improving the design and effectiveness of risk management, control, and governance processes. She has acquired internal audit experience in multiple industries, including retail and manufacturing. During her internal audit career, Beili has led audit projects in more than 10 countries across four continents.

Beili has a bachelor of arts degree from Shanghai University in Shanghai, China and an MBA from Saint Martin's University in Washington State, USA. She is a Chartered Accountant (The Institute of Chartered Accountants of Ontario), a Certified Public Accountant (The Washington State Board of Accountancy), a Certified Internal Auditor, and a Certified Information Systems Auditor. Beili is the Chair of the Board of Governors, Institute of Internal Auditors, Toronto chapter.

Ian Loadman, Senior Director, Corporate Affairs

Ian Loadman is responsible for providing policy advice to the Board and senior management consistent with the strategic objectives of the LCBO and the Government of Ontario. This includes policy analysis, new program development, issues management and liaising with government ministries on policies and programs that affect the LCBO and the beverage alcohol industry.

Corporate Affairs provides leadership in the areas of the Board’s regulatory role, environmental stewardship, social responsibility partnerships and international trade obligations and is responsible for access to information and privacy-related issues under the Freedom of Information and Protection of Privacy Act.

Ian joined the LCBO in 2009 as a senior policy advisor and was appointed manager, Corporate Policy in 2012. Prior to joining the LCBO, Ian spent five years in the Ontario Public Service, primarily researching, analyzing and developing policy related to alcohol and gaming.

Ian holds a Ph.D. from Yale University in political science and has taught university courses in political philosophy and American government. 

Lisa MacGregor, Director, Supply Chain

Lisa MacGregor is responsible for planogram operations and space management for the LCBO store network and overseeing the corporate operational efficiency targets for all door-to-floor processes. She also identifies and implements operational efficiency improvements across the supply chain.

Lisa joined the LCBO in 1992 and held various positions before leading the Supply Chain department in 1999.  Working collaboratively with the operational divisions, she led the transformation that streamlined and re-engineered many key business functions across the entire supply chain.  She brings a systematic and disciplined approach to developing space management solutions for a complex LCBO store network. Using sophisticated tools and techniques, the Supply Chain team creates detailed merchandising layouts and customized planograms outlining product placement in the store and on-shelf. She is also responsible for leveraging strong analytics and providing key insights to support corporate decision making related to operational performance and inventory management.

Lisa and her team have received many awards from several associations, including the Council of Supply Chain Management Professionals (CSCMP), the Canadian Information Productivity Awards, the International Association for Business Communicators and the Voluntary Interindustry Commerce Standards Association, as well as winning several prestigious awards of excellence from the Retail Council of Canada.

Prior to joining the LCBO, Lisa was a research associate at the Addiction Research Foundation, where she co-wrote an article that was published in the International Journal of Addictions (1995).  Lisa holds a master’s degree in Economics from the University of Guelph. She also earned a masters certificate in Project Management at the Schulich Executive Education Centre - York University, an executive management certificate at the Canadian Management Centre and executive training at the Ivey Business School – Western University.  

Pamela Lawson, Acting Director, Strategic Planning & Customer Insights

Pamela Lawson is responsible for providing specialized business support to the organization from a strategic planning and enterprise risk management perspective, as well as consumer insights.

She oversees the strategic and business planning processes, using both an annual and long-term horizon, and assists in the integration of the strategic plan with other corporate planning and communication processes. Pamela is also responsible for governance activities related to the LCBO Enterprise Risk Management framework, risk management policies, and the annual and long-term risk management process including: risk identification, risk assessment and prioritization, and risk mitigation planning. These activities are designed to protect the achievement of LCBO objectives.

Her role also includes managing a diverse team of market researchers and advanced data analysts responsible for measuring and tracking the health of LCBO’s brands and understanding customer behaviors, attitudes, needs, values, psychology and demographics. This information informs strategic initiatives relating to Strategic Planning, Marketing, Merchandising, Category Management and Social Responsibility.

Pamela has an honours degree in marketing and a bachelor’s degree in business administration from the University of Strathclyde in Glasgow (U.K.) and a diploma in advertising from the Communications Advertising and Marketing (CAM) Educational Foundation. She joined the LCBO in 2008 as Director of Customer Insights and CRM and joined the Senior Team when she assumed the Strategic Planning responsibilities in 2015.

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