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LCBO ENDS PARTICIPATION IN AIR MILES® REWARD PROGRAM

February 26, 2021 – Toronto – The LCBO’s partnership with the AIR MILES Reward Program will soon be ending. Up to and including March 31, 2021, AIR MILES Collectors will continue to be able to collect AIR MILES at LCBO locations and online and use Cash Miles for LCBO eVouchers through airmiles.ca.

LCBO has offered AIR MILES since 1997. We thank them for their long-time partnership and benefits they have provided to our customers and suppliers.

Providing a rewarding, personalized experience continues to be a critical component of our strategy to deliver an engaging, integrated customer experience. Details on a future loyalty program at the LCBO will be introduced in the coming months

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