Media Centre

LCBO LAUNCHES A TIME TO SPREAD CHEER CAMPAIGN

Annual holiday fundraising campaign returns December 1 to support the health and well-being of children and families

December 1, 2020 – Toronto – Beginning today, LCBO is rolling out its annual fundraising campaign for Ontario’s four children’s hospitals, this year titled A Time to Spread Cheer. Customers may choose to donate $2, $5 or $10 alongside their purchase, in stores and online at LCBO.com. Fundraising efforts will support Children’s Hospital of Eastern Ontario (CHEO), Children’s Health Foundation, McMaster Children’s Hospital Foundation, and SickKids Foundation.

Donations from LCBO’s holiday fundraising campaign help improve the lives of children and their families across Ontario. This year, customer donations will fund vital hospital upgrades, help purchase new equipment, support a range of specialized treatments and ground-breaking research, and help young patients feel emotionally supported and less alone during COVID-19.

A Time to Spread Cheer campaign launches in all LCBO retail locations with promotion on digital channels and official social media platforms. Last year’s campaign raised over $6 million.

For LCBO store hours and updates and information related to a safe shopping experience during

COVID-19, please visit LCBO.com

The LCBO reminds customers to enjoy our products responsibly and return empty beverage alcohol containers (large and small glass bottles, PET plastic, Tetra Pak cartons, bag-in-box and cans) to The Beer Store for a full deposit refund.

For images and interview requests, please contact the LCBO Press Office.

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MEDIA CONTACT:

LCBO Press Office

Tel. 416.864.6700; E-mail: PressOffice@lcbo.com