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LCBO Partners with Accenture on Future State Modernization Program

Goal is to drive organization-wide transformation of platforms, systems, and processes to support best-in-class experiences in modernized marketplace.


Toronto, February 2, 2024 
– Building on a century-long legacy of transformation, LCBO has embarked on a multi-year program called Future State Modernization (FSM) to support long-term, sustainable success for the organization as the beverage alcohol marketplace and customer expectations continue to evolve. With rebuilding and strengthening LCBO’s foundations as a top strategic priority, FSM will not only improve the company’s technology landscape, but re-envision the way it operates across the business. 

Amongst its business benefits, FSM will enable the standardization of processes across all lines of business, support effective inventory management, the ability to automate and optimize scheduling, strengthen data governance, allow for more seamless and personalized customer experiences, maximize performance of digital properties, and allow for improved overall responsiveness.  

“We have a responsibility to ensure the LCBO continues to meet – and exceed – customer expectations,” said George Soleas, President & CEO, LCBO. “FSM is the biggest and most critical initiative the LCBO will go through as an organization, enabling us to strengthen our role as both a retailer and a wholesaler and in support of an expanded marketplace of convenience and choice for Ontarians.”

LCBO selected Accenture, a leading professional services company with broad enterprise transformation experience, as its FSM transformation partner, following a competitive procurement process. 

“We selected a partner who truly understood our vision for FSM, and we have every confidence in Accenture. Together, we will catalyze change through industry-leading processes and technologies,” said Geoff Cronin, Executive Sponsor, FSM & CIO, LCBO. “From the modernization of our operations to how we deliver truly remarkable experiences to Ontarians seamlessly across all channels, this program will benefit our customers, partners, and employees for years to come.”

David Morgenstern, president of Accenture in Canada, added: "By leveraging Accenture’s industry-leading processes, technologies and expertise, the LCBO will reinvent its digital operations, transforming both back-end and front-end functionality. Together, we are focused on paving the way to increase efficiencies and greater business agility, unlocking new value for employees and customers alike.”

To fully enable the FSM vision from an integration and technology platform perspective, LCBO is also entering into agreements with globally recognized solution partners Adobe, Blue Yonder, GK Software, Manhattan Associates, Microsoft, Mirakl, Opterus, Pegasystems, SAP, and SFDC.

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