| LCBO

Media Centre

BACKGROUNDER - A Reimagined Leaside Store, Toronto

65 Wicksteed Ave.
Toronto, Ontario
Friday, July 7, 2023

The Eglinton & Laird LCBO store has undergone an extensive renovation and will offer innovative features including:

  • An additional 479 premium products that cater to the preferences of the local community, with a new dedicated area for tequila collections.
  • A standalone whisky fixture to satisfy even the most discerning whisky aficionados, with exclusive releases including Angel’s Envy Finished Rye, Kentucky Owl Batch 12, Blanton’s Special Reserve and Penelope Four Grain Bourbon.
  • New ways to discover and learn more about products through a schedule of events including meet-and-greets with product makers, and brand promotions.
  • Tasting hubs to offer opportunities for customers to sample select on-trend products, interact with brand experts, and expand their wine, beer, and spirits knowledge.
  • A new pop-up shop highlights new and innovative products, making it easy to find the perfect choice for holidays and special occasions throughout the year.
  • A new gift shop area near the entrance to provide customers with extra inspiration and convenience.
  • A front-and-centre selection of VQA products for customers to explore and discover local gems.
  • Expanded space for Ontario craft brewers so customers can enjoy even more quality products from our own backyard.
  • New interactive digital kiosks offer a quick way to find product information, including in-store and online availability, exclusive releases, and Aeroplan loyalty reward offerings.
  • Customers will continue to enjoy a cold room with beer and a more fulsome selection of Ready-to-Drinks, and the convenience of Same-Day Pickup service.

Hours of operation are Monday to Thursday 10am to 9pm, Friday and Saturday 10am to 10pm and Sunday 10am to 8pm.

 

MEDIA CONTACT:

LCBO Press Office

Tel: 416.864.6700

E-mail: PressOffice@lcbo.com