Annual Report 2011-2012
We are a responsible retailer in more ways than one, balancing the needs of stakeholders, customers, employees, suppliers and the environment. We don’t consider responsibility and growth to be mutually exclusive.
The LCBO has a mandate to promote social responsibility in the consumption of alcohol, and also to deliver revenue for the province of Ontario, to help fund important government priorities such as health care, education and investment in public infrastructure.
Dividend to the provincial government
In fiscal 2011-12, the LCBO delivered its 18th record dividend, totalling $1.63 billion, to the province of Ontario. Over the last five years, the LCBO has raised the amount it transfers to the province by $350 million, a 28 per cent increase, to help the government fund its key priorities.
Product category sales increase
LCBO continued to support the domestic industry. Ontario VQA table wine sales through LCBO’s Wines category rose 9.4 per cent. Ontario craft beer sales led all product segments with sales growth of about 45 per cent.
Total beer sales were $908.8 million, up $35 million, or 4 per cent. Single-serve can sales grew by 8.3 per cent in volume and account for 36 per cent of total beer sales.
Wine sales were $1.2 billion, an increase of $52 million (4.4 per cent).
Spirits sales were $1.9 billion, an increase of $74.6 million (4.1 per cent).
Corporate Social Responsibility
Retail staff challenged 6.3 million people who appeared underage, intoxicated, or were suspected of purchasing for a minor or an intoxicated person. More than 290,000 were refused service; 84 per cent of refusals were for reasons of age.
We achieved a waste diversion rate of 93 per cent for the containers LCBO sells when the Ontario Deposit Return Program and municipal Blue Box programs are combined.
- Thanks to the generosity of our customers and employees, we raised a new record total of $6.2 million for worthy causes in 2011–12. Also setting a new record was our annual United Way Gift of Giving campaign, which raised $2.5 million.