The responsible sale of alcohol is a public trust the LCBO has taken seriously since 1927. Preventing sales to anyone under Ontario’s legal drinking age of 19 and to intoxicated people will always be our priority as a responsible retailer.
With our Check 25 program, customers who appear to be 25 years old or under are routinely asked for their government issued photo identification, and encouraged to have it ready at the checkout without being asked. This is a key LCBO responsible retailing initiative, underscored by the implementation of the tagline: “25 or younger? Have your I.D. ready.”
We are committed to building further awareness of this program among our younger customers.