OFFICIAL CONTEST RULES & REGULATIONS (“Official Rules”)
for
LCBO CUSTOMER SURVEY CONTEST (“Contest”)
THE FOLLOWING CONTEST IS VALID ONLY IN ONTARIO. THIS CONTEST IS SUBJECT TO ALL APPLICABLE FEDERAL, PROVINCIAL AND MUNICIPAL LAWS AND IS VOID WHERE PROHIBITED BY LAW. SUBMISSION OF AN ENTRY CONSTITUTES FULL AND UNCONDITIONAL ACCEPTANCE OF THESE OFFICIAL RULES.
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. LIMIT OF 1 ENTRY PER PERSON PER ENTRY PERIOD.
This Contest is brought to you by the Liquor Control Board of Ontario (“LCBO” or the “Contest Sponsor”).
1. CONTEST PERIOD
The Contest starts on May 1, 2026, at 12:01 a.m. ET and ends on April 30, 2027, at 11:59 pm ET (hereinafter, the “Contest Period”). The Contest Period will consist of twelve (12) separate and distinct entry periods, with each entry period beginning at 12:01am ET on the first day of each calendar month during the Contest Period, and ending at 11:59pm ET on the last day of that calendar month, after which time that calendar month’s entry period will be closed and no further entries shall be accepted (each, an “Entry Period”).
2. ELIGIBILITY
To be eligible for this Contest, you must be:
a. a legal resident of Ontario; and
b. nineteen (19) years of age or older prior to the start of the Contest Period;
(an “Eligible Participant”).
Notwithstanding the foregoing, the following individuals are not eligible for the Contest (and are not permitted to enter the Contest): Directors, employees, representatives, or agents of the Contest Sponsor, the Alcohol and Gaming Commission of Ontario (“AGCO”), and their respective subsidiaries and affiliates, media partners, advertising and promotional agencies, and members of the immediate family members of any of the aforementioned are not eligible to enter the Contest. For purposes of this Contest, “immediate family members” shall include the mother, father, brothers, sisters, daughters and sons (including step-half or adopted), partner or spouse of an individual (regardless of where any such “immediate family member” resides).
3. HOW TO ENTER
No purchase necessary. During each Entry Period, Eligible Participants can enter the Contest using one (1) of the following methods of entry (each, a “Method of Entry”).
Online Survey Entry: To enter the Contest during the Entry Period, Eligible Participants must (i) scan the QR code on a receipt from the purchase of any product from an LCBO retail store, or visit www.lcbo.com/survey, and complete the LCBO Customer Survey (the “Survey”); and (ii) opt-in to be entered into the Contest and provide the requested information (first and last name, email address and phone number) (an “Online Entry”).
Entry without Survey: To enter the Contest without a purchase, Eligible Participants can enter the Contest by mailing a one hundred (100) word essay, in English or in French, about “what you like about shopping at the LCBO”, along with their name, address, e-mail address and telephone number (“Mail-in Entry”) to the following address:
LIQUOR CONTROL BOARD OF ONTARIO
100 Queens Quay East, 9th Floor
Toronto ON M5E 0C7
ATTENTION: LCBO CUSTOMER SURVEY CONTEST – CUSTOMER INTELLIGENCE TEAM
“Entry” means either an Online Entry or a Mail-in Entry.
Only one (1) essay per envelope is permitted (the “Submission”). Each Mail-In Entry will be given one (1) Entry to the Contest in the Entry Period that corresponds to the date in which the Mail In-Entry was received. One Mail-In Entry will be given for each original essay in a Submission that meets the requirements outlined below. For the avoidance of doubt, duplicate essays by the same Eligible Participant will not be given additional Mail-In Entries. Mail-in Entries must be post-marked and received by the Contest Sponsor at the above address within the Entry Period. The Contest Sponsor takes no responsibility for any lost, stolen, delayed, illegible, damaged, misdirected, late or destroyed Mail-in Entries. Essays that are not an original creation of the Eligible Participant submitting it, or which are illegal, defamatory or in any way obscene, all as determined solely by the Contest Sponsor, will be disqualified.
To be considered an eligible Mail-In Entry, all content and materials associated with your Submission must: (i) be submitted and received in accordance with these Official Rules during the Entry Period; (ii) include all required components and materials noted above; and (iii) comply with these Official Rules, including, but not limited to, the General Terms and Conditions listed below for each Prize (as defined below), all as determined by the Contest Sponsor in its sole and absolute discretion. By participating in this Contest, including, without limitation, by submitting a Mail-In Entry, you acknowledge and agree that you have read and agree to be legally bound by these Official Rules.
By entering the Contest, each Eligible Participant agrees that their Mail-in Entry complies with the Content Restrictions, as defined below, and that the Contest Sponsor may choose to disqualify an Eligible Participant from the Contest if it believes, in its sole discretion, that the Mail-In Entry fails to comply with the following restrictions (collectively, the “Content Restrictions”):
i. written submissions and essays (each, a “Creative Work”) must not be illegal, defamatory, hateful or in any way obscene, or disparage Contest Sponsor, or any other person or party;
ii. a Creative Work must not incorporate, be generated by, or be materially assisted by any artificial intelligence tools, systems, models or technologies (including, but not limited to, generative AI used for text or images);
iii. the Submission (including any Creative Work) must not contain material that is unlawful, in violation of or contrary to the laws or regulations of any jurisdiction where they are created, or that violates or infringes any third-party rights, including, but not limited to, copyright, trademark, privacy, publicity or any other intellectual property rights; and
iv. the Submission (including any Creative Work) must not be inconsistent with the image and values of Contest Sponsor or contrary to the purpose of the Contest.
By entering, each Eligible Participant warrants and represents the following with respect to the Submission:
i. that they are the sole and exclusive owner of any Creative Work forming part of the Submission;
ii. Creative Work must be an original creation of the Eligible Participant, developed or created without the use of artificial intelligence tools, systems, models or technologies;
iii. the Submission (including any Creative Work) will not infringe on any rights of any third parties; and
iv. any third parties appearing in the Creative Work have given entrant appropriate consent to be photographed and used as permitted herein. Contest Sponsor reserves the right to request releases from any third parties appearing in any Creative Work at any time. Failure to produce third party releases upon Contest Sponsor’s request may result in disqualification, as determined by Contest Sponsor in its sole and absolute discretion.
All Mail-In Entries shall become the property of the Contest Sponsor and none shall be returned.
4. ENTRY REQUIREMENTS
A maximum of one (1) Entry per Eligible Participant is allowed during each Entry Period (regardless of the Method of Entry).
By submitting an Entry (regardless of the Method of Entry), the Eligible Participant agrees to be bound by the Official Rules and the decisions of the Contest Sponsor, which are final with respect to all matters relating to the Contest.
If it is discovered by the Contest Sponsor (using any evidence or other information made available to or otherwise discovered by the Contest Sponsor) that any person has attempted to:
i. obtain more than the maximum allowable number of Entries during an Entry Period; or
ii. use (or attempt to use) multiple names, identities, email addresses and/or any automated, macro, script, robotic or other system(s) or program(s) to enter or otherwise participate in or disrupt this Contest,
then he/she may be disqualified from the Contest in the sole discretion of the Contest Sponsor.
The Contest Sponsor reserves the right, in its sole discretion, to require proof of identity and/or eligibility (in a form acceptable to the Contest Sponsor including, without limitation, government issued photo identification):
i. for the purposes of verifying an Eligible Participant’s eligibility to participate in this Contest;
ii. for the purposes of verifying the eligibility or legitimacy of an Entry entered (or purportedly entered) for the purposes of this Contest; or
iii. for any other reason the Contest Sponsor deems necessary, in its sole discretion, for the purposes of administering this Contest in accordance with these Official Rules.
Failure to provide such proof to the satisfaction of the Contest Sponsor in a timely manner may result in disqualification of the Eligible Participant, in the sole discretion of the Contest Sponsor.
Note: Although online access and an email account may be required in order to participate in the Contest, no purchase is required. Many public libraries, Internet cafés, retail businesses and others offer free access to the Internet and a number of Internet service providers and other companies offer free email accounts. Standard data use and service rates apply and may vary according to your mobile device package and mobile service provider.
5. PRIZES
There are a total of twenty-four (24) prizes (each a “Prize”) available to be won during the Contest Period. There are two (2) Prizes available to be won during each Entry Period (as outlined in Section 1).
Each Prize shall consist of a $50 LCBO Gift Card with an approximate retail value (“ARV”) of $50 CAD. The total ARV of all the Prizes is $1,200 CAD.
a. Prize Terms and Conditions
The Prize winner is not entitled to any difference between the actual retail value of the Prize, or any component thereof, and the ARV outlined herein, if any. Prize must be accepted as awarded and may not be sold, transferred or converted to cash and will not be refunded if unused. No substitutions, changes or extensions are permitted. Contest Sponsor reserves the right, at its sole discretion, to substitute the Prize for one of equal or greater value or to allow a Prize transfer.
6. WINNER SELECTION
A random draw from all Entries received from Eligible Participants during each respective Entry Period will be held at 200-174 Spadina Avenue, Toronto ON M5T 2C2, at 10 a.m. ET on the dates set forth below (each, a “Draw Date” and collectively, the “Draw Dates”) in order to select the winner of each Prize. There will be two (2) Prizes available to won on each Draw Date, and two (2) Entries received from Eligible Participants during each Entry Period will be selected by random draw on each Draw Date.
The odds of winning a Prize will depend upon the total number of Entries received from Eligible Participants for each respective Entry Period.
Limit of one (1) Prize per person.
DRAW # |
DRAW DATE |
ENTRY PERIOD CUT-OFF DATE |
WINNERS |
1 |
June 12, 2026, 10:00am ET |
May 31, 2026, 11:59pm ET |
2 |
2 |
July 15, 2026, 10:00am ET |
June 30, 2026, 11:59pm ET |
2 |
3 |
August 17, 2026, 10:00am ET |
July 31, 2026, 11:59pm ET |
2 |
4 |
September 15, 2026, 10:00am ET |
August 31, 2026, 11:59pm ET |
2 |
5 |
October 15, 2026, 10:00am ET |
September 30, 2026, 11:59pm ET |
2 |
6 |
November 13, 2026, 10:00am ET |
October 31, 2026, 11:59pm ET |
2 |
7 |
December 14, 2026, 10:00am ET |
November 30, 2026, 11:59pm ET |
2 |
8 |
January 14, 2027, 10:00am ET |
December 31, 2026, 11:59pm ET |
2 |
9 |
February 12, 2027, 10:00am ET |
January 31, 2027, 11:59pm ET |
2 |
10 |
March 12, 2027, 10:00am ET |
February 28, 2027, 11:59pm ET |
2 |
11 |
April 14, 2027, 10:00am ET |
March 31, 2027, 11:59pm ET |
2 |
12 |
May 14, 2027, 10:00am ET |
April 30, 2027, 11:59pm ET |
2 |
7. CLAIMING OF PRIZE
In order to be declared a winner and be able to claim their Prize, the Eligible Participant(s) selected as per these Official Rules (the “Selected Entrant(s)”) will be contacted by telephone, e-mail, direct message or other form of notification sent to the coordinates accompanying the selected Entry used to submit the selected Entry (if applicable) and will be instructed on how to claim their Prize by the Contest Sponsor, or one of its agents or representatives, shortly following the draw and must confirm acceptance as Selected Entrant within three (3) calendar days of contact. Each Eligible Participant is solely responsible for ensuring their e-mail settings are set such that they are able to receive such notification messages from the Contest Sponsor.
If the Selected Entrant does not confirm acceptance within three (3) calendar days of contact by the Contest Sponsor, the Selected Entrant will be automatically disqualified and forfeit all rights to the Prize. At its entire discretion, Contest Sponsor may select another Eligible Participant among the Entries by way of random draw until the Prize(s) are successfully awarded or there are no more eligible Entries, whichever comes first. This process may continue until the Prize has been awarded or there is insufficient time to permit the awarding of the Prize. The Contest Sponsor is not responsible, whether as a result of human error or otherwise, for any failure to contact a Selected Entrant.
Before being declared a Prize winner, each Selected Entrant will be required to: (i) successfully answer (without help) a time-limited, mathematical skill-testing question, and (ii) sign a declaration and release form confirming, without limitation, that:
· they comply with the eligibility requirements;
· they have read the Official Rules and comply completely;
· they select and accept the Prize, as awarded;
· they comply with any conditions/restrictions that may apply to the Prize;
· they acknowledge the Contest Sponsor’s right to publish their name and city of residence without compensation other than the Prize offered; and
· they acknowledge the disclaimer of liability from the Contest Sponsor, AGCO, and their respective parent, subsidiaries and affiliates, media partners, advertising, promotional agencies and each of the foregoing entities’ directors, officers, employees, contractors and agents.
No correspondence will be undertaken except with the Selected Entrants whose Entry was drawn. Once a Selected Entrant is declared a Prize winner by the Contest Sponsor, the Contest Sponsor will send the Selected Entrant an email containing the details of how to redeem their Prize.
8. GENERAL TERMS AND CONDITIONS
a. CONTEST ADMINISTRATION
Eligible Participants agree to be bound by all decisions of the Contest Sponsor regarding the Contest which shall be final and binding in all respects.
The Contest is subject to federal, provincial and local rules and regulations. Unless otherwise provided at law, all actions, proceedings or litigation relating hereto shall be adjudicated in the judicial district of Toronto, province of Ontario, and the parties consent to such exclusive venue and jurisdiction.
All Submissions and all information provided by Eligible Participants must be complete and accurate. The Contest Sponsor will not be held responsible for any incorrect or inaccurate transcription of entry information, any error or technological malfunctions of any kind in connection with the Contest, telephone or internet interruptions and/or any late/incomplete/erroneously completed Prize claims or declaration forms or validly disqualifying any Eligible Participants or winner(s) in accordance with the terms hereof.
All Submissions are subject to verification by the Contest Sponsor and may be disqualified if they are received outside of the Contest Period, are incomplete, illegible, irregular, photocopied or otherwise reproduced, submitted through illicit means or if they contain any false statements, or do not conform to or satisfy any condition of these Official Rules.
If the Contest is not capable of running as planned for any reason, including tampering, unauthorized intervention, fraud, technical failures, or any other cause, the Contest Sponsor reserves the right, at its sole discretion, to, without advance notice, terminate or suspend the Contest, in whole or in part, or modify it in any way, without any further obligations to Eligible Participants. Furthermore, if the Contest Sponsor determines, at its sole discretion, that any entry compromises the integrity of the Contest, the Contest Sponsor reserves the right to disqualify the entry at issue or terminate the Contest in its entirety without any further obligations to Eligible Participants. The Contest Sponsor further reserves the right, at its sole discretion, to disqualify any individual from the Contest, and/or to revoke, rescind, withhold or otherwise limit or restrict the Prize awarded to a winner, and/or to ban the individual from any future contest of the Contest Sponsor who it finds or believes to be:
i. tampering with the entry process or the operation of the Contest;
ii. acting in violation of the Official Rules or in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person;
iii. acting or involved in any situation or occurrence which brings them into public disrepute, contempt, scandal, or ridicule, or which shocks, insults, or offends the community or any group or class thereof, or to offend public morals and decency to or which reflects unfavourably upon the Contest Sponsor, the AGCO, the Government of Ontario, and each of their respective parent, subsidiaries and affiliates, media partners, advertising and promotional agencies and each of the foregoing entities’ respective directors, officers, employees, agents, representatives, successors and assigns, or their respective products or services, as determined in the reasonable discretion of the Contest Sponsor; or
iv. posting or making available to the public any post, picture, video, statement, or any other content of any form on any media (including any social media platform) mentioning, tagging, alluding to, or associating itself in any way with the Contest and/or the Prize which, in the reasonable discretion of the Contest Sponsor, infringes or otherwise violates the rights of the Contest Sponsor, AGCO, the Government of Ontario, and each of their respective parent, subsidiaries and affiliates, media partners, advertising and promotional agencies and each of the foregoing entities’ respective directors, officers, employees, agents, representatives, successors and assigns.
a. LIMITATION OF LIABILITY & INDEMNIFICATION
By entering this Contest, Eligible Participants agree that the Contest Sponsor, the AGCO, and the Government of Ontario, and each of their respective subsidiaries and affiliates, media partners, advertising and promotional agencies, Meta, Facebook, Instagram, and each of the foregoing entities’ respective directors, officers, employees, agents, representatives, successors and assigns (the “Released Parties”) do not make any representation or warranty, or assume any liability beyond, where applicable, what has been described as the Prize in these Official Rules.
Each Eligible Participant and his/her representatives, heirs, next of kin or assignees (“Eligible Participant’s Representatives”) hereby releases and holds Released Parties harmless from any and all liability for any injuries, loss or damage of any kind to the Eligible Participant, Eligible Participant’s Representatives or any other person, including personal injury, death or property damage, resulting in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of the Prize, participation in the Contest, any breach of the Official Rules, or in any Prize-related activity.
None of the Released Parties assumes any liability for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of Entries, the selection of winners, or for any printing or other errors in any Contest materials. The Released Parties assume no responsibility for any error, omission, tampering, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or authorized access to, or alteration of Entries. The Released Parties are not responsible for any problems, viruses or technical malfunction of any telephone network or lines, computer online systems, servers or providers, computer equipment, software, failure of email on account of technical problems or traffic congestion on the Internet or at any website or combination thereof, including injury or damage to an Eligible Participant’s or to any other person's computer related to or resulting from participating or downloading materials in the Contest.
The Eligible Participant and Eligible Participant’s Representatives agree to fully indemnify the Contest Sponsor, the AGCO and the Government of Ontario from any and all claims by third parties relating to the Contest, without limitation.
b. PRIVACY
By entering the Contest, Eligible Participants expressly consent to the Contest Sponsor, media partners, advertising and promotional agencies, storing, sharing and using the personal information submitted with their Entry only for the purpose of administering the Contest and in accordance with the Contest Sponsor’s Privacy Policy publicly available at:
https://www.lcbo.com/content/lcbo/en/corporate-pages/privacy.html
Contest Sponsor will retain the personal information according to applicable laws.
c. PUBLICITY RIGHTS
The contents of all Submissions become property of the Contest Sponsor and will not be returned. Each Eligible Participant grants permission for Contest Sponsor to use the contents of their Submission, including name and city of residence for editorial, advertising, marketing and promotional purposes in any and all media now known or hereafter discovered, worldwide, in perpetuity, without compensation, notification or permission.
Contest Sponsor reserves the right to: (i) use the contents of Submissions provided by Eligible Participants, for editorial, advertising, marketing and promotional purposes, without further compensation or notice, unless prohibited by law; and (ii) publish, without compensation, the full name and city of residence of all Prize winners and Eligible Participants waive all rights with respect to printed, broadcast and other forms of publicity.
d. MISCELLANEOUS
In the event of a conflict between these Official Rules and any instructions or interpretations of these Official Rules given by an employee of the Contest Sponsor regarding the Contest, these Official Rules shall prevail. In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials, the terms and conditions of these Official Rules shall prevail, govern and control.
The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with the terms as if the invalid or illegal provision were not contained herein.
Any words herein importing the masculine gender shall include the feminine gender and vice versa in both the singular and the plural.
e. SOCIAL MEDIA
Eligible Participants acknowledge and agree that the Contest is not sponsored, endorsed or administered by, or associated with, Facebook or Instagram.
Each Eligible Participant and the Eligible Participant’s Representatives hereby releases and holds Meta Platforms, Inc. (doing business as Meta, Facebook, and Instagram) harmless from any and all liability for any injuries, loss or damage of any kind to the Eligible Participant, Eligible Participant’s Representatives or any other person, including personal injury, death or property damage, resulting in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of the Prize, participation in the Contest, any breach of the Official Rules, or in any Prize-related activity.
