Cheers to Loving Who You Love Stay proud. Stay safe.

Your Guide To Pride

At the LCBO, we’re proud to support Pride and celebrate diversity with our employees, customers, and partners. This year, Pride will feel a little different yet again, but that doesn't mean the celebration has to. This is your Guide to Pride - complete with cocktails, recipes, digital events and more to keep the festivities going. 


Good Partners, Great Pride

Our Good Partners are as proud to celebrate Pride as you are. See how they’re supporting the 2SLGBTQ+ community this year.

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Ernest Dry Cider

Ten cents from every can of Ernest Dry Cider sold will be donated to Rainbow Railroad, a Canadian organization that helps 2SLGBTQ+ individuals around the world escape persecution.
Buy this cider

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Muskoka Brewery

Ten cents from each can of Muskoka Brewery’s Born This Way IPA will be donated to The Get Real Movement’s efforts to combat discrimination in the community. Help them reach their $22,000 goal!
Buy this IPA

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Left Field Brewery

Fifty cents from every can of Left Field’s Rainbow Sherbet Sour will go to the Bill 7 Award, a registered charitable trust that awards scholarships to 2SLGBTQ+ students in Ontario who are in financial need.
Buy this sour

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Bud Light

Bud Light is an official Pride Toronto partner and is donating $100,000 to Rainbow Railroad for the third year in a row.
Buy this beer

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Absolut Vodka

Over the past year, Absolut Canada donated $45,000 to the Glad Day Lit fund to support Canadian drag artists who have lost gigs during the pandemic and this year, they also donated $30,000 to Rainbow Railroad.
Buy this vodka

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Vizzy Hard Seltzer

Through Vizzy’s #Vizzybility Project, four Canadian diverse 2SLGBTQ+ artists will be chosen to receive brand supported #Vizzybility, valued at over $35,000 each, to fund their art with mentorship from none other than Queen Priyanka, and provide exposure across Canada.
Buy this seltzer

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A (virtual) Toast to Pride

We’re so excited to host our first ever Pride event this year, hosted by Canada's first drag superstar Priyanka and drink expert Ren Navarro. Join us on June 17th (virtually, of course) for colourful cocktail recipes, product tastings, and a rundown of how to celebrate Pride safely this year.

June 17
7 p.m.

Nothing Wrong with Loving Every Flavour

Celebrate the rainbow, shaken or stirred. Try out these classics to brighten up any Pride celebration. We’ve even mixed in an alcohol-free pick.


Join the Party

Distance makes our Pride grow stronger. Here are some of Pride Toronto’s top picks that you should add to your calendar.  

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Drag Ball

Watch the 2021 Drag Ball from the couch and catch some of the city's finest drag queens, kings and gender performers.
June 26, 7 p.m.
Learn more 

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Pride Parade

It’s been 40 years of Pride in Toronto! PrideTO’s digital parade will be a one hour production honouring its history, highlighting key Toronto talent and fostering community.
June 27, 2 p.m
Learn more 

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Closing Ceremony

Take a look back at the '90s through music, poetry & dance, using what we’ve learned to move up into the future and bring us one step closer to ending the BIPOC & 2SLGBTQ+ struggles.
June 27, 3:30 p.m.
Learn more 

Cheers to our Allies

We’re proud to support two inspiring partners. Pride Toronto continues to pursue the right for everyone to be safe, valued, equal, and proud no matter who they love or how they identify. Women’s College Hospital Foundation serves the needs of Ontario’s diverse community and is home to Canada’s first hospital-based transition-related surgery program - an important and live-saving service. 

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Proud Sponsor of Pride Toronto

It’s a concept simpler than syrup: love is love. Check out what Pride Toronto is doing this year to support 2SLGBTQ+ communities in the city and beyond.

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Proud to Support WCHF

To date, we’ve helped raise $734,000 for programs that support the 2SLGBTQ+ community. But we’ve not done yet. Donate in-store June 17 until June 30 to make a difference.