You can never have enough good news
Especially during times like these. And that’s why we want to recognize our good partners who are pivoting to support community needs in response to COVID-19. We’re extremely grateful for the good work our good partners are doing, from raising and donating funds to charitable organizations to switching their production to hand sanitizer.
D'ONT POKE THE BEAR: Let’s end bullying
D’Ont Poke the Bear, whose founders both experienced bullying as children, are standing up for kids across the province through every sale of their VQA wine and craft cider. So far, they’ve raised $75,000 for Kids Help Phone to provide in-class counselling for over 400 students and make services more accessible across Canada.
MEGALOMANIAC: We can’t thank you enough
Megalomaniac Winery said thank you to Ontario’s healthcare workers by delivering 720 bottles of their special wine label, Much Obliged, to 30 care facilities. These products are now available on LCBO.com, with a portion of proceeds going to Food Banks Canada.
ARTERRA: Music to our ears
Jackson-Triggs matched every dollar raised at Canada’s Great Kitchen Party, a live stream music event benefiting MusiCounts. With their $20,000 donation, MusiCounts will provide instruments for 4 schools across Canada and continue supporting music education for all.
CAMPARI: Canadian creativity, on the rocks
Campari Canada teamed up with Bartender Atlas in search of Canada’s most creative bartenders. Hundreds of entries later, the #CampariStirCrazy program paid over $35,000 directly to 137 Canadian bartenders for their one-of-a-kind cocktails.
STELLA ARTOIS: Give a little, eat a lot
Stella Artois is helping local restaurants across Canada keep their doors open with the Rally for Restaurants initiative. When you buy a $25 or $50 gift card from a participating establishment, Stella Artois will top it up with $10* for you to enjoy. *Up to $1000 contribution per restaurant.
MICHELOB ULTRA: Some ultra good news
Through their #UltraCalForCal initiative, Michelob ULTRA hosted virtual
workouts in support of Food Banks Canada. After the event, participants shared the calories they burned and Michelob ULTRA made a matching donation, totalling $10,000 or 30,000 meals.
BACARDI: Bringing the bar to you
Bacardi created a new YouTube channel, SHIFT, dedicated to honouring Canadian bartenders. Local bartenders were hired to share their craft with fellow Canadians from their own homes through mixing advice, cocktail tutorials, and stories told from behind the bar.
STEAM WHISTLE BREWING: Meals on vintage wheels
In partnership with Baycrest Health Sciences and Circle of Care, Steam Whistle Brewing is putting its fleet of vintage trucks to work and delivering meals to thousands of seniors in need.
CAPTAIN MORGAN: Great teams, better teammates
Captain Morgan and Toronto FC are teaming up to help support Canadians in need. Together, they’re donating $50,000 to Second Harvest, a food rescue organization that supports Canadians facing food insecurity.
BUDWEISER: This Bud’s for good
Budweiser is donating $500,000 to the Canadian Red Cross to support frontline workers. Learn more about how you can donate to Budweiser’s #OneTeam initiative.
CORBY & DIAGEO: Partnering up during hard times
Corby and Diageo, two of Canada’s largest spirits companies, have joined forces to support the Bartenders Benevolent Fund. Learn more about how you can help support servers and bartenders across Canada.
MILL ST.: All hands on deck
To help stop the spread of COVID-19, Mill Street Brewery has switched production from beer to hand sanitizer. Since mid-March, they’ve been busy producing hand sanitizer for frontline workers at the LCBO and The Beer Store.
