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LCBO UNVEILS RELOCATED FLAGSHIP STORE IN TORONTO’S WATERFRONT DISTRICT
Queens Quay store offers expanded product assortment and enhanced experience for shoppers
February 4, 2022 – Toronto – Today the LCBO opens its relocated flagship store in downtown Toronto. Located in the city’s revitalized waterfront district at 15 Cooper Street, the 24,000 square foot store features an extensive assortment of over 4,000 products including the best of local and international wine, beer, and spirits, and boasts the largest Vintages wines selection in LCBO’s 670-plus store network.
The store offers engaging and convenient shopping experiences for customers. Interactive digital kiosks throughout the store provide product information, including in-store and online availability, where to find products in store, exclusive releases, and Aeroplan loyalty reward offerings. In time, tasting hubs will offer opportunities for customers to sample select on-trend products, interact with brand experts, and expand their wine, beer, and spirits knowledge. Pop-Up Shop experiences will highlight product pairings for holidays and special occasions throughout the year, beginning with Lunar New Year celebrations in February. For added convenience, customers can shop on lcbo.com and their order will be packed and ready in 3 hours or less at the Same-Day Pickup counter.
“On the 95th anniversary of opening our first LCBO store in Toronto, it is fitting to be celebrating another milestone by opening our relocated flagship store in this vibrant waterfront community,” said George Soleas, President & CEO, LCBO. “We are thrilled to offer new, innovative ways to shop while providing the enhanced convenience and choice Ontarians have come to expect from the LCBO.”
John Summers, Chief Retail Officer, LCBO, said, the new store will make it even easier for customers to find the perfect choice to make moments great, and will cater to those customers who want to quickly get in and out of the store, and those looking for a more immersive experience to discover something new”
Flagship store highlights
- The largest Vintages section in LCBO’s store network with 1500 wines
- A localized product selection:
o 230 VQA Ontario wines
o Ontario craft distiller section of 30 products
o 139 Ontario Craft Brewers
o A hyper-local Pop-Up display between February and April will feature a selection of Toronto’s beverage alcohol producers - 1,400 square footage cold room of imported and domestic beer and ready-to-drink products
- Dedicated refrigeration for ready-to-drink chilled wine products
- Convenient Same Day Pickup service desk inside north entrance
- Digital product tags offer timely and accurate information about products, and offer a more sustainable way to label products
- 44 free covered parking spots
- Public transit accessible
- LED fixtures and automated controls reduce and monitor energy consumption, while sustainably sourced wood and low VOC products are environmentally friendly
- “Muskoka Chair” art installation by Hamilton-based artist, Trevor McIntyre to remind customers of the dangers of drinking and driving
- The store and the interactive features have been designed for an inclusive and equitable experience for customers
- Store hours are Monday through Thursday 10:00am to 9:00pm, Friday to Saturday 10:00am to 10:00pm, and Sunday 10:00am to 8:00pm
The new store is located on the lower level of Menke’s 100 Queens Quay Building and is part of the Sugar Wharf development. The previous flagship store will be redeveloped as part of the provincial government’s sale of LCBO head office lands to reinvest in public infrastructure.
We remain focused on making it easy for customers to find the products they are looking to enjoy, no matter how they shop with us. Please visit lcbo.com for more information.
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For more information:
LCBO Press Office
416-864-6700
pressoffice@lcbo.com
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