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LCBO CELEBRATES ONTARIO’S WINE REGIONS WITH THE FOR THE LOVE OF LOCAL CAMPAIGN
New fall campaign spotlights the people, places, and tastes this province has to offer - with more than 400 Ontario VQA wines at the forefront
September 13, 2021 – Toronto – Today until October 9, the LCBO is celebrating the wineries and varieties grown and styles produced in Ontario with the For the Love of Local. The campaign spotlights notable wine regions - Niagara-on-the-Lake, the Niagara Escarpment, Lake Erie North Shore and Prince Edward County – and features recommendations from LCBO Experts and the people who live and work in the regions they call home. Why? Because nobody knows local better than a local.
“With more than 400 VQA wines on our shelves crafted from 100% Ontario-grown grapes, LCBO is the largest purveyor of Ontario VQA wine. We recognize the importance of honouring the local winemakers who play such an important role in Ontario’s vibrant economy,” said George Soleas, President & CEO, LCBO. “It is more important than ever that we come together in support of Ontario’s beverage alcohol producers and, through For the Love of Local, we’re proud to connect Ontarians to the incredible wines from our own backyard.”
For the Love of Local will come to life through in-store signage and promotions, an online portal, social media content #ForTheLoveOfLocal, Food & Drink magazine, and a unique virtual events series for at home tasting experiences. To discover local VQA wine recommendations and more, visit lcbo.com or the mobile app.
New and Sustainable VQA Wines, On Sale Now
Looking for a recommendation? LCBO’s knowledgeable Product Consultants, Ontario Wine Country Ambassadors, and Customer Service Representatives are available to recommend VQA products for pairingto suit any taste or fall occasion.
From Chardonnay, Riesling to Pinot Noir, the LCBO is also offering a limited time sale on select new Ontario VQA wines, from September 13 – October 9, including:
· The Audacity of Thomas G. Bright Orange Wine VQA, 750mL, #16878
Reg. Price: $16.95, Sale Price: $14.95
· Good Natured Merlot Gamay Noir VQA, 750mL, #19339
Reg. Price: $12.95, Sale Price: $11.95
· Persona Cabernet Merlot VQA, 750mL, #19928
Reg. Price: $12.95, Sale Price: $10.95
· Hopetown Wine Co. Hill House Craft Red VQA, 750mL, #20258
Reg. Price: $13.95, Sale Price: $11.95
· Grow Wild Enchanting White VQA, 750mL, #20259
Reg. Price: $14.95, Sale Price: $12.95
· Popcorn Chardonnay VQA, 750mL, #20264
Reg. Price: $15.95, Sale Price: $13.95
Additionally, the LCBO is proud to work alongside its Good Partners, helping to create a more sustainable Ontario. As part of For the Love of Local campaign, the LCBO is highlighting designated Sustainable Winemaking Certified Ontario VQA wines grown in environmentally conscious and socially responsible ways, on sale for a limited time from September 13 – October 9:
· Cave Spring Dry Rosé VQA, 750mL, #295006
Reg. Price: $15.95, Sale Price: $13.95
· Pelee Island Lighthouse Riesling VQA, 750mL, #145417
Reg. Price: $13.45, Sale Price: $11.95
· Château des Charmes Sauvignon Blanc VQA, 750mL, #391300
Reg. Price: $15.95, Sale Price: $14.45
· Strewn Chardonnay Barrel Aged VQA, 750mL, #522730
Reg. Price: $14.95, Sale Price: $13.95
· Henry of Pelham Baco Noir Old Vines VQA, 750mL, #459966
Reg. Price: $19.95, Sale Price $17.95
· Flat Rock Twisted White VQA, 750mL, #1578
Vintages Essential Collection, Reg. Price: $17.95, Sale Price: $15.95
· Reif Estate Vidal Icewine VQA, 200mL, #544791
Vintages Essential Collection, Reg. Price: $24.95, Sale Price: $22.95
· Pelee Island Pinot Noir VQA, 750mL, #135939
Reg. Price: $14.95, Sale Price: $12.95
· Cottage Block Sauvignon Blanc Riesling VQA, 750mL, #296574
Reg. Price: $13.95, Sale Price: $12.95
· Pelee Island Lighthouse Cabernet Franc VQA, 750mL, #145441
Reg. Price: $13.95, Sale Price: $11.95
LCBO’s Vintages is releasing a new collection of Ontario VQA wines on September 18, highlighting local gems from our own backyard. Starting September 16, a curated selection of online exclusive products from the Vintages collection will be made available for customers. Visit lcbo.com/vintages-fall for more details on the upcoming releases and to access the sale.
LCBO Continues its Virtual Event Series
Bringing the spirit of Ontario’s wine regions to life virtually, LCBO will host a series of virtual events led by industry experts. Highlights include:
Thursday, September 16 – Jackson-Triggs Local Artist Series: Wine + Music
Within the Jackson-Triggs Local Artist Series, this showcase of rising Ontario musicians pairs wines (look for QR-coded labels) with a curated performance playlist. Meet the Jackson-Triggs winemaker and explore its estate to enhance your wine-and-music experience. Local artists Mark Clennon and Witch Prophet will join.
Wednesday, September 23 – Sustainable Winemaking 101: The Ontario VQA Way
Some Ontario wineries are taking their environmentpractices to the next level by becoming Sustainable Winemaking Ontario (SWO) certified. Discover what makes a certified sustainable wine in Ontario by meeting local talented winemakers in this guided tasting of VQA wines, hosted by Good Food Revolution Director, Jamie Drummond.
Wednesday, October 6 - Food & Drink Local Market Thanksgiving
The Autumn 2021 issue of Food & Drink delivers everything you need to enjoy an Ontario fall. One story is Market Share, a unique Thanksgiving menu that features the best of the season from Ontario Farmer’s Markets. Join the Food & Drink team as we help you assemble what’s fresh right now for your Thanksgiving feast and fall entertaining.
For more information, visit lcbo.com and LCBO’s official YouTube channel.
Autumn 2021 Issue of Food & Drink
Launching September 15, the Autumn Issue of Food & Drink magazine will feature recipes starring everyone’s favourite pantry staple: garlic, seasonal cocktails aglow with warm spicy flavours, an effortlessly delicious alfresco fall menu and the art and science of cooking with wine. Look for Food & Drink in stores across the province, and online at lcbo.com/foodanddrink.
Convenient Ways to Shop Safely
From home delivery to same-day pickup, the LCBO offers a variety of convenient ways to access products safely. Simply order online at lcbo.com and choose home delivery or (available at select locations), in-store or curbside pickup. More than 190 LCBO locations now offer Same-Day Pickup, with orders ready for pickup within three hours or less. LCBO Convenience Outlets authorized to sell beverage alcohol are privately-owned and business hours and delivery options may vary.
Additionally, customers can qualify for free shipping on orders of $250.00 or more from September 22 – October 1 on online orders made on lcbo.com and the mobile app.
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For more information:
LCBO Press Office
416-864-6700
pressoffice@lcbo.com
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