‘TIS THE SEASON FOR GIVING BACK AT THE LCBO AND LCBO.COM
Annual holiday fundraising campaign returns December 1st to support children and families across Ontario
November 29, 2019 – Toronto – The holiday spirit has arrived at LCBO stores with The Season for Giving Back campaign in support of Ontario’s four children’s hospitals. Beginning December 1st, LCBO customers can donate $2, $5, or $10 in-store along with their purchase. For the first time, online shoppers at lcbo.com and on the LCBO mobile app can also show their festive spirit by adding a contribution along with their purchase starting on December 6th. The donations raised support Children’s Hospital of Eastern Ontario (CHEO), Children’s Health Foundation, McMaster Children’s Hospital Foundation, and SickKids Foundation.
Every year, the donations from the LCBO’s holiday campaign helps improve the lives of children and their families across Ontario. Donations fund vital hospital upgrades, help purchase new equipment, and support a range of specialized treatments and ground-breaking research with a focus on improving the health and wellbeing of Ontarians.
The Season for Giving Back campaign comes to life across all LCBO retail locations and last year raised $6.5 million. With the expansion to online giving, The Season for Giving Back is promoted across LCBO’s social media channels to raise awareness and promote the new online giving feature available for shoppers at checkout.
LCBO Press Office