FOOD & DRINK
LCBO’s celebrated magazine launches a fresh logo, look and layout for the summer issue on stands June 26
June 25, 2019
LCBO is unveiling a new look for Food & Drink magazine. The beloved publication is undergoing a multi-phased refresh, with the first component – a redesigned magazine format – rolling out in the summer issue, available in-stores and online beginning Wednesday, June 26.
Since launching the magazine in 1993, Food & Drink has cemented itself as the go-to guide for entertaining with impressive food and cocktail recipes. The magazine boasts a loyal following, with 500,000 copies quickly flying off shelves every release and over 2.4 million total readers every issue.
With the refresh, readers will notice new layouts, a new approach to photography and be introduced to new features and columns, all with the goal of inspiring customers to get together and celebrate Ontario. The magazine is also unveiling an updated and modern logo that will stand out on any platform.
“Food & Drink has been a trusted and inspiring resource for Ontarians for over 25 years and we are evolving the brand by creating impactful, Omni channel content” said Jody Dunn, Editor, Food and Drink Magazine. “We hope the refresh will delight loyal readers and attract new devotees with striking imagery, fun, fast and easy food and beverage recipes courtesy of new contributors, increased support of local products and producers and crowd-pleasing ideas suitable for any host no matter their experience, and no matter the occasion.”
“We know our readers lead fast-paced lives and this refresh broadens the brand’s appeal and footprint to make our rich content library easily accessible across a variety of channels, and evolves the look and layout to fit seamlessly into their lifestyle,” said Kerri Dawson, Vice President Marketing & Customer Intelligence, LCBO. “We are excited about the changes we are making, which will offer advertisers new opportunities for integration and unique opportunities to reach a highly coveted and engaged audience.”
Food & Drink is looking to expand its readership and reach new audiences with a refreshed look and feel that focuses on experiences, “getting together” rather than “entertaining”, more casual every day and simple food and beverage solutions. The magazine will evolve to incorporate faster, easier, ‘better-for-you’, fun and budget-friendly recipe ideas without losing the beautiful imagery and recipes that can be counted on to work that are synonymous with the magazine’s brand.
The magazine is doubling down on its support of local, showcasing more Ontario culinary and beverage experts and producers, and introducing readers to hidden gems from all over the province. Seasonality will continue to be featured prominently throughout the magazine by featuring recipes that highlight what’s in season at the time of each issue.
Expanding its online presence, the magazine will be available in its entirety on LCBO.com and fans can look forward to more being shared on the publication’s Instagram account, which has amassed a following of over 80,000 fans since launching late last year.
Food & Drink will continue to evolve both its print edition and digital offering in the coming months.
For images and interview requests, visit our Media Centre and contact the LCBO Press Office.
LCBO Press Office