EVERYTHING’S COMING UP ROSÉ
LCBO celebrates seasonal rosé wine assortment with a series of activations at festivals in the Toronto area
Summer collection will showcase 17 new rosé wines
June 13, 2019
LCBO is ready for summer and is launching its’ annual seasonal rosé wines collection. To build awareness and excitement for the assortment, LCBO created the Rosé Tasting Cabana Lounge. The interactive pop up destination offers customers the opportunity to sample and learn about rosé wines in a sophisticated and contemporary environment. The Cabana will be activated at three exciting festivals throughout the summer, including: Wine & Spirit Festival (June 14 – 15), Sounds of Leslieville (July 5 – 7) and Burlington Food Truck Festival (July 19 – 21).
Targeting a broad audience, LCBO’s Rosé Tasting Cabana Lounge is an interactive, sleek and comfortable space where customers can sit and learn about rosé’s diversity, as well as sample new releases for the summer and make purchases through LCBO.com.
As part of the Wine & Spirit Festival at Toronto’s Sugar Beach, LCBO is hosting “Rosé Wine School.” Free to festival attendees, select educational classes, led by LCBO Product Experts, will feature informative sessions on trending rosé wines and their versatility alongside food pairing demonstrations by onsite chefs. For more information and the full schedule lineup, visit here.
“Now in its eighth year, LCBO’s seasonal rosé campaign continues to grow in popularity, becoming an integral part of the promotion of our summer assortment,” said Kerri Dawson, Vice President Marketing, LCBO. “To build on that momentum, encourage new product discovery, and to offer customers an unexpected sampling opportunity, we have created an elevated, inviting and sophisticated experience that we are confident will leave customers informed and excited about our collection.”
LCBO’s Seasonal Rosé Wines Releases:
This year’s LCBO seasonal assortment boasts a stellar lineup of 33 products, including 17 new brands. The collection offers a diverse range of products that include sparkling and still choices, with flavour profiles that are bolder, lighter, softer and fruiter, showcasing rosé’s versatility. The releases are currently available in-store and on LCBO.com
New release highlights include:
· Ruffino Sparkling Rosé, 750mL (#632950)
· Lab Rose Lisboa VR, 750mL (#632513)
· Chateau Manissy Le Moulin TAVEL Provence AOC, 750mL (#234542)
· Megalomaniac Homegrown Rosé VQA, 750mL (#639856)
· Bodacious Rosé, 750mL (#639880)
· Long Weekend Wine. Co Rosé VQA, 750mL (#576181)
· Fantini Rosé Cerasuola D’Abruzzo DOC, 750mL (#635342)
To better serve customers, LCBO.com and the LCBO mobile app offers exclusive products and free shipping to any store location. Home delivery is also available as is next business day home delivery in select areas.
The LCBO reminds customers to enjoy our products responsibly and return empty beverage alcohol containers (large and small glass bottles, PET plastic, Tetra Pak cartons, bag-in-box and cans) to The Beer Store for a full deposit refund.
For images and interview requests, visit our Media Centre and contact the LCBO Press Office.
LCBO Press Office