LCBO UNWRAPS HOLIDAY FUN WITH CUSTOMER SHOPPING TRENDS, FESTIVE FAVOURITES AND SURPRISING SPLURGES
LCBO reveals results from holiday poll and notable shopping stats
December 17, 2018 – Toronto – Just in time for the holidays, LCBO is sharing special holiday poll results and festive facts to help revelers get into the holiday spirit. LCBO recently polled more than 1,000 customers across the province to find out their holiday favourites, gifting preferences and holiday drinks of choice.
When asked their favourite festive drink, over half of the Ontarians polled (53%) chose Baileys and coffee. Ontarians also think that Santa and Mrs. Clause celebrate in style, with 36% of those polled believing they are most likely to cap off Christmas Eve with a glass of Champagne. Ontarians also know the importance of a safe ride home, with 73% of those polled opting for a designated driver or taxi/ride share program.
LCBO comes in as the third most popular retail destination for gift purchases during the holiday season. 49% of those polled purchase spirits, wine or beer as their gift, while 30% choose a gift card and 21% opt for special gift packs. The majority of LCBO gifts are for friends and family, with an average spend of $85. Wine wins as the most coveted gift from the LCBO at 36%, followed closely by a holiday themed product at 28%.
In addition to the poll results, the LCBO is releasing some festive holiday numbers:
· $1.2 billion: LCBO’s projected 2018 holiday sales
· $53 million: Average total gift card holiday sales
· $27.5 Million: Projected New Year’s Eve sales
· 24.2 million transactions conducted throughout the entire holiday season.
· $2,959: Most expensive champagne sold last holiday season (Krug Clos D'Ambonnay)
· $11,500: Most expensive bottle of champagne available this year (Louis Roederer Cristal 2004)
· $18,995: Most expensive item sold during 2017 holidays (#10 Bordeaux Collection, Duclot Export)
· $85,000: Most expensive item at the LCBO this holiday season (The Macallan, 72-year-old scotch)
· $48,000: Single largest LCBO in-store transaction for 2017 holidays
· $42: Average LCBO gift card amount
*LCBO holiday period runs November 11 – January 5. Survey results were conducted by a third party agency with 1,003 Ontarians, 20-years-of-age and older.
LCBO Press Office