LOOK WHAT’S NOUVEAU AT LCBO!
LCBO HERALDS LATEST VINTAGE WITH RELEASE OF 10 NOUVEAU WINES ON NOVEMBER 15, 2018
2018 LINE-UP FEATURES THREE NEW FRENCH PRODUCTS AND A RETURNING ONTARIO VQA FAVOURITE
For immediate release
Toronto, ON, November 8, 2018 – Beaujolais Nouveau Day is back! The countdown to the third Thursday of November is on which means Nouveau wines will be arriving soon to the LCBO.
On November 15, customers can shop for 10 Nouveau wines at nearly 400 LCBO stores. Store availability can be checked online at LCBO.com or using the mobile app. This year’s assortment features three new products from well-known French houses and several returning favourites, including an Ontario VQA wine.
“The beauty of the annual Nouveau wine custom is that wine-lovers world-wide can enjoy these new wines on the same day,” says Greg Tranah, Acting Director, Wines, LCBO. “Each year customers anticipate and appreciate the opportunity to toast and taste the latest vintage; it’s what the Nouveau wine tradition is all about.”
The new additions to this year’s assortment are from popular names known for their quality wines. At the LCBO for the first time are Calvet Beaujolais Nouveau (France, $14.95) and Le Père La Grolle Beaujolais Nouveau (France, $14.95). And back on our shelves for the first time in many years is Bouchard Aine Beaujolais Nouveau (France, $13.95). Our returning homegrown Ontario selection is The Fool Reif Estate Gamay Nouveau ($12.95).
These familiar brands round out the collection:
- Duboeuf Gamay Nouveau (France, $10.95)
- Mommessin Beaujolais Nouveau (France, $13.95)
- Beaujolais Villages Nouveau (Joseph Drouhin) (VINTAGES, France, $17.95)
- Beaujolais-Villages Nouveau (G. Duboeuf) (VINTAGES, France, $16.95)
- Mezzacorona Novello, Trentino (Italy, $10.95)
- Negrar Novello Del Veneto IGT (Italy, $10.95)
All bottles are 750mL.
Priced from $10.95 to $17.95, these fresh, fruity and food-friendly wines are not to be missed. It’s recommended they are served slightly chilled to best appreciate their delicious candy-like character. They can be enjoyed alone, or paired with appetizers and grilled meats topped with lighter, sweet or creamy sauces. These wines are unique because they are meant to be enjoyed now – in their vintage year – making them a perfect choice for holiday entertaining.
Nouveau wines originated in the Beaujolais region of France, where local winemakers developed a way to produce wine within six to eight weeks of the grape harvest. This short turnaround time allowed toasting the year’s harvest with wine made from grapes of the very same year. Their worldwide release on the third Thursday of November has spread to many wine-producing regions and has long been celebrated at the LCBO, where nearly 50 per cent of the product sells out in just under two weeks.
The LCBO reminds customers to drink responsibly. Visit alwaystakingcare.ca for tips. Customers are also encouraged to return empty beverage alcohol containers (large and small glass bottles, PET plastic, Tetra Pak cartons, bag-in-box and cans) to The Beer Store for a full deposit refund.
Follow LCBO on Twitter @LCBONews. Visit www.lcbo.com for more information.