LCBO CELEBRATES TASTE OF THE DANFORTH WITH ON-SITE ACTIVATION AND FUNDRAISING INITIATIVE
Prompted donation campaign launches in support of the DANFORTH #torontostrong Fund
August 9, 2018
The LCBO is proud to support the 25th anniversary of Toronto’s Taste of the Danforth from Friday, August 10th – Sunday, August 12th, by activating a Taste of the Danforth in-store experience at 200 Danforth Avenue. From special giveaways to enhanced in-store tastings and specially designed creative and window displays, the activation highlights the incredible Destination Greece boutique, part of LCBO’s larger Destination Collection program that encourages LCBO customers to discover new products from around the globe. Located in the heart of Toronto’s Greek community, this destination boutique now offers up to 100 Greek wines and spirits. The selection is believed to be the best assortment available outside of Greece.
Central to the activation and LCBO’s support of the communities in which we live and work is a donation campaign in support of the DANFORTH #TorontoStrong Fund. From Friday, August 10, until Saturday, August 18, shoppers at any of the 157 LCBO stores throughout the Central Region will be invited to add a $2, $5 or $10 donation alongside their purchase. Funds raised will go to supporting victims and families affected by the tragic events that took place on July 22.
Additional information on LCBO plans to highlight different regions and products through Destination Collection stores will be available in in the coming months.
The LCBO reminds customers to please drink responsibly. Visit lcbo.com/alwaystakingcare for responsible consumption information and tips.
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