CHEERS TO ALL! LCBO IS CELEBRATING PRIDE MONTH WITH A CURATED SELECTION OF PRIDE PARTICIPATING PRODUCTS
June 18, 2018
It’s officially Pride Month, and LCBO is helping customers get into the Pride spirit with its “Cheers to all” campaign, including limited-edition Pride participating products. Customers can shop the exclusive product offerings in select downtown Toronto LCBO stores and online throughout June and in time for the official Pride weekend in Toronto (June 22 – 24).
Pride 2018 participating products include:
· Absolut Rainbow Limited Edition #581256
In collaboration with Gilbert Baker, the designer behind the Rainbow Flag, the Absolut Rainbow is the first spirits bottle to wear the rainbow flag.
· Absolut Sequin Limited Edition #581249
The design takes inspiration from the sparkle of the night and the high quality sequins on the bottle can be flipped to create your own messages.
· Paco & Lola Albarino – Pride Edition #540962
A limited edition rainbow version, originally launched to celebrate World Pride in Madrid, makes its global debut on LCBO shelves for 2018.
· Bud Light 6 pack #311779
· Bud Light Lime #180810
· Bud Light Radler #498436
Bud Light is a proud partner of Toronto Pride and with purchase of the above products, in-store, customers will receive Pride sunglasses while supplies last.
To get ready for Pride and better serve customers, LCBO is set to offer next business day home delivery, for orders placed on LCBO.com and through the LCBO mobile app. Customers across most cities in Ontario, will have the option to choose next business day delivery for orders placed Monday to Friday by 1 p.m. When shopping online at LCBO.com customers will be prompted to enter their postal code to determine their eligibility. This expedited delivery complements existing home and in-store delivery options.
The LCBO reminds customers to please drink responsibly wherever you are celebrating Pride. Visit lcbo.com/alwaystakingcare for responsible consumption information and tips.
Follow LCBO on Twitter @LCBONews. Visit LCBO.com for more information and our online media centre for hi-res images. Information on the official LCBO x Pride Toronto 2018 partnership can be found here.