LCBO LAUNCHES DONATION CAMPAIGN IN SUPPORT OF CALIFORNIA WILDFIRE RELIEF EFFORTS
October 20, 2017 – TORONTO – Beginning today until Sunday, October 29, LCBO customers can help support the people and businesses affected by the California wildfires by making a donation to the Canadian Red Cross at any of the 661 LCBO stores throughout Ontario. LCBO employees are inviting customers to add a $2, $5 or $10 donation to their purchases. Donation boxes are displayed at LCBO checkout counters.
The Canadian Red Cross will transfer the funds raised by the LCBO directly to the American Red Cross in California to help residents recover from the most devastating wildfires in the state’s history.
“The wildfires have had a disastrous effect in California, including in the beautiful North Coast wine regions of Mendocino, Napa and Sonoma, and have touched many of our industry friends and colleagues. The LCBO is committed to aiding recovery efforts and have been asked by many of our loyal customers how to join us,” said George Soleas, President & CEO, LCBO. “I know that through the passion of our staff and the generosity of our customers, we can help make a difference in the lives of all those affected.”
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