BACKGROUNDER: NEW SCARBOROUGH STORE, 2963 KINGSTON ROAD, TORONTO, ONTARIO
August 4, 2017
● The official opening of the new LCBO store at 2963 Kingston Road in Toronto is Friday, August 4, at 10:00 a.m.
● This new Scarborough store will provide convenient and one-stop beverage alcohol service to just over 51,000 residents. This population is expected to increase by 10 per cent over the next 10 years.
● The 7,944 square-foot store has more than 4,900 square feet of display space. It carries a wide selection of over 1,800 wines, spirits, beers, ready-to-drink cocktails and coolers. It also features a selection of up to 118 VINTAGES premium wines and spirits.
● The store has a prominent Ontario wine display showcasing over 252 Ontario wines, including some 117 VQA wines.
● It also features 500 linear feet of refrigerated shelving in a beer cold room, which offers a wide selection of Ontario craft beers as well as other domestic and imported brands, ready-to-drink cocktails and coolers. There is also a chilled wine section complete with ‘dairy doors’ that features over 25 linear feet of refrigerated wine.
● The store’s product mix is the result of market research, matching products and services to local tastes and demographics, and community interests, and includes an assortment of made in Ontario products.
● There are five checkouts, including a customer service counter, a portable tasting bar, and the store is wheelchair accessible.
● There will be 15 full-time and part-time employees, including a Product Consultant who are trained in product knowledge and responsible service.
● Hours of operation are 10:00 a.m. to 9:00 p.m. Monday to Friday, 9:30 a.m. to 10:00 p.m. Saturday and 11 a.m. to 6 p.m. on Sunday.