WINE IS COMING
May 30, 2017
Game of Thrones Wines are launching in Ontario at the LCBO
just in time for the Season 7 premiere of Game of Thrones on HBO Canada
Available online June 7 and at select stores July 12
“Everything’s better with some wine in the belly.” – Tyrion Lannister
MAY 30, 2017 – Toronto. Unless you’ve been living under Casterly Rock, you know that the new season of Game of Thrones premieres this summer. What better way to toast the return of the acclaimed series than with the official Game of Thrones Wines. Created by renowned winemaker and series super-fan Bob Cabral and California’s Vintage Wine Estates, the limited-edition collection will be available for the first time in Canada at the LCBO, starting this June.
Worthy of the Iron Throne, each of the three wines available exemplifies the spirit of the hit TV series, matching the strength of the characters and the terrain of their kingdoms. Products include: A rich Red Blend (Paso Robles - $29.95) representing the Three-Headed Dragon of House Targaryen, a fine golden Chardonnay (Central Coast - $29.95) symbolic of the Golden Lion of House Lannister, and an intense Cabernet Sauvignon (Napa Valley - $74.95) expressing the Direwolf of House Stark. The wines will launch exclusively online at LCBO.com during a June 7 to June 21 presale window then in-select stores on July 12. The Cabernet Sauvignon will remain for sale online only.
“Our customers, fans and fine-wine drinkers alike, have been asking us if Game of Thrones Wine would be available in Ontario and we are thrilled they will be able to uncork a bottle, or collect all three, starting next month,” said Marie Cundari, Acting Director, LCBO Wines. “Rich, complex and fit for any King or Queen, Bob Cabral and Vintage Wine Estates have created products that easily jump from on-screen fantasy to real-world enjoyment.”
Acclaimed winemaker Bob Cabral was named Winemaker of the Year in 2011 by Wine Enthusiast magazine and has crafted more than 100 wines scoring 95 points or higher on the 100-point scale. “I’m a huge Game of Thrones fan, and these wines capture the complexity of the drama,” said Cabral “But the wines also have great pedigree. We source grapes from premier vineyard sites and use the finest winemaking techniques to create wines of incredible richness and texture.”
Media and customers are welcome to be among the first in Ontario to welcome and toast the arrival of King’s Landing’s vintages on July 12 from 12 noon – 2 p.m. at LCBO Queen’s Quay, 2 Coopers Street in Toronto. Wine samples will be appropriately paired with Westeros inspired cuisine.
LCBO’s launch of the Game of Thrones Wines is timed with the return of season seven of the Emmy® and Golden Globe Award winning drama on July 16. Game of Thrones airs exclusively on HBO Canada, Sundays at 9 p.m. ET/PT.
Products will be available for a limited time only. Fans should shop early to secure their product.
To check product availability by store visit lcbo.com or contact the toll-free, bilingual helloLCBO Contact Centre at 1-800-ONT-LCBO (668-5226). Through e-commerce at www.lcbo.com, customers can shop for beverage alcohol products 24/7, 365 days a year, for delivery to home at a nominal flat fee, or for pickup, free of charge, at one of 660 LCBO stores province-wide.
While Game of Thrones characters are often liberal with their consumption, the LCBO promotes a responsible approach to entertaining, including making sure to have non-alcoholic options available when hosting. Visit www.alwaystakingcare.ca for additional tips and recipes to ensure celebrations with family and friends – including Game of Thrones viewing parties - are memorable for the right reasons.
Customers are also encouraged to bring a reusable bag when shopping at the LCBO and return empty beverage alcohol containers (large and small glass bottles, PET plastic, Tetra Pak cartons, bag-in-box and cans) to The Beer Store for a full deposit refund.
For images of Game of Thrones Wine products, visit the Media Centre of LCBO.com here
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