DESTINATION GERMANY: LCBO OPENS NEW “PRODUCTS OF THE WORLD” STORE, 115 KING STREET, WATERLOO, ONTARIO
October 6, 2016
Thursday, October 6, 2016 marks the opening of LCBO’s newest Products of the World specialty store. The destination boutique at 115 King Street in Waterloo offers approximately 100 wines from Germany, including some 50 that are only available in-store at this location. Some of these products will also be available to buy online through LCBO’s e-commerce site. This selection is believed to be one of the best single-store assortments available outside of Germany.
Many of the wines are from LCBO’s Consignment Program, which means this is the first time they have been available for customers to purchase in LCBO stores. Previously, the products would have only been available in bars and licensed restaurants. The current selection represents a variety of products from across Germany and will be regularly updated to keep the assortment interesting.
Products have been chosen to appeal to a wide range of tastes and budgets. The store is staffed with knowledgeable customer service representatives and a product consultant who can offer expert advice on these new offerings.
With the opening of the Germany boutique, LCBO’s Products of the World specialty store program now boasts 13 destination stores, including Greece, East Asia and Chile. For more information, and to see a full list of Products of the World stores, click here. More destination stores, highlighting products from additional countries are scheduled to open next year.
Please visit the LCBO Media Centre for photos of our current Products of the World locations.
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