BACKGROUNDER: LANSDOWNE PARK GROWLER STOP, 953 BANK ST., OTTAWA, ONTARIO
July 7, 2016
● LCBO’s second growler stop opened on Thursday, July 7, 2016 at the Lansdowne Park LCBO at 953 Bank St.in Ottawa.
● Growlers are reusable glass containers that hold 1.89 litres of freshly-dispensed beer straight from the keg.
● The Lansdowne Park growler stop will feature three different Ontario craft beers at a time, which are almost all exclusively available in the growler format. The selection will be refreshed and rotated to keep the offerings fresh and appealing. On select occasions, the growler stop may be opened to out-of-province, U.S. and international craft beers.
● To enhance the LCBO craft beer shopping experience, consumers can sample the featured brands before purchasing for a nominal fee of 50 cents per 1 oz sample. Tastings are limited to three per customer.
● A growler-fill is available for $12, $14 or $16 depending on the style of beer (plus $5 for the glass growler).
● Used growlers can be returned to the Lansdowne Park LCBO for a $5 refund or exchanged for a fresh growler.
● In addition to the Growler Stop, the store has a broad selection of both craft and mainstream beer in its beer cold room – 481 beer SKUs in total, including 166 from Ontario craft producers
● The LCBO has long been a supporter of Ontario craft beer and carries craft beer products from approximately 90 Ontario craft breweries.
● LCBO will continue to rollout designated craft beer zones to a total of 25 in LCBO stores across the province – an initiative endorsed by the Ontario government. This enhanced display brings all craft beers together in one exclusive area, many complete with walk-in cold rooms.
● LCBO’s first growler stop opened September 17, 2015 at the Summerhill LCBO, 10 Scrivener Square, Toronto, Ontario.
● In fiscal 2015-16 the sales of Ontario craft beer grew to $69 million, up nearly 35 per cent over the previous year. Driven by growth from both established and new breweries, Ontario craft beer is the fastest growing beer category at LCBO.
● To better serve our customers, LCBO has more than 200 beer ambassadors, who are specially trained through educational programs.
● LCBO’s annual Taste Local campaign, which runs each autumn, celebrates all things local, including wine, craft beer and spirits.
● The LCBO’s 654-store network also includes 20 Our Wine Country Ontario boutiques, which focus exclusively on Ontario VQA wine, and include hard-to-find products from smaller producers. All LCBO stores include prominent Ontario wine and craft beer sections.
● Expanding and upgrading the LCBO network with new, modern stores and specialty boutiques improves customer service and product selection and helps the LCBO generate significant annual revenue to fund important government priorities, such as health care, hospitals, education and infrastructure.
● In fiscal 2015-16, LCBO recorded $5.57 billion in sales and delivered its 22nd consecutive record dividend to the province of $1.97 billion, excluding taxes.
● The responsible sale of beverage alcohol is a public trust that LCBO takes very seriously. In 2015-16, LCBO employees challenged more than 14.5 million customers. Out of that, 346,000 were refused service; 85 per cent for reasons of age.