LCBO IMPROVES CUSTOMER SERVICE AND CONVENIENCE: BEER IN 12-PACKS NOW AVAILABLE IN MORE STORES
● Starting August 6, 2015 LCBO will pilot sales of 12-packs of beer in 10 selected regular stores. If the pilot is deemed successful, the sale of 12-packs could be expanded to up to 50 additional stores across the province.
● As announced in the spring-2015 budget and recommended by the Premier’s Advisory Council on Government Assets, 10 communities across the province will have a designated LCBO store pilot the sale of beer in 12-packs.
● Selling 12-packs in regular LCBO stores supports the government’s goal of modernizing the sale of alcohol and improving consumer convenience and marketplace competition, as well as strengthens the LCBO’s ability to provide excellence in customer service and convenience as a one-stop retailer for beverage alcohol.
● Designated communities and stores include:
o Burlington – 3041 Walkers Line
o Sudbury – 1099 Marcus Drive
o Bowmanville – 2344 Highway #2
o Tecumseh – 15 Amy Croft Drive, Unit 2
o Toronto – 1339 Lawrence Avenue West – North Park Plaza
o Uxbridge – 2B Wellwood Drive, Unit 1 – Quaker Hill Centre
o Ottawa – 120 Riocan Avenue
o Brampton – 9970 Airport Road
o Kitchener – 721 Ottawa Street South – Alpine Centre Plaza
o Woodbridge – 8260 Highway #27
● To better serve LCBO beer customers there will be an assortment of domestic, imported and Ontario craft beer products available in 12-pack pilot stores.
● Bottled domestic products available in 12-packs include popular brands such as Coors Light, Molson Canadian, Carling Lager and Budweiser.
● Labatt Blue will be available in cans.
● Imported offerings will include, Heineken, Stella Artois, Corona Extra and Grolsch.
● LCBO will offer Steam Whistle and Muskoka Survival Pack for consumers wishing to enjoy 12-packs of Ontario craft beer.
● Starting this fall, select LCBO stores will introduce craft beer specialty sections featuring Ontario craft beers.
● The LCBO’s 654-store network also includes 20 Our Wine Country Ontario boutiques, which focus exclusively on Ontario VQA wine, and include hard-to-find products from smaller producers. All LCBO stores include prominent Ontario wine and craft beer sections.
● Expanding and upgrading the LCBO network with new, modern stores and specialty boutiques improves customer service and product selection and helps the LCBO generate significant annual revenue to fund important government priorities, such as health care, hospitals, education and infrastructure.
● In fiscal 2014-15, LCBO recorded $5.214 billion in sales and delivered its 21st consecutive record dividend to the province of $1.805 billion, excluding taxes.
● The responsible sale of beverage alcohol is a public trust that LCBO takes very seriously. In 2014-15, LCBO employees challenged 13.5 million customers. Out of that, 439,000 were refused service; 88 per cent for reasons of age.