12 DAYS OF GIFTING AT LCBO
DAY 2 – BRING BEER HOME FOR THE HOLIDAYS!
December 5, 2014
Imports and local craft brews are expected to be hot picks at LCBO this season. Limited-release products, taster packs and gift packs are perfect for trying new styles and flavours. They’re also the perfect choice for the beer enthusiast on the list.
The St. Bernardus Mixed Pack (LCBO #385476 – 6x 330mL for $18.95) includes a highly sought-after selection of Wit, Watou Tripel, Tripel, Pater 6, Prior 8 and Abt 12. It’s an array of Belgian ales that will impress a seasoned beer lover or someone new to abbey ales.
Ontario craft beer sections at all 645 LCBO stores have been topped-up with perennial favorites and new seasonal selections. Year-to-date, sales of Ontario craft beer are $41.3 million, an increase of 27.2 per cent over last year. Check availability online using the product search function on www.LCBO.com.
“This year we focused on bringing more imported, specialty and craft products to shelf because that’s what our customers are telling us they want for the holidays,” said Leanne Rhee, Category Manager for Beer & Cider. “Many seasonal brews pair very well with holiday foods and we want to encourage customers to discover new beers.”
View today’s buyer’s pick video HERE.
LCBO wants you to enjoy the holiday season safely. Responsible and generous hosts always have a variety of drinks to offer guests, including “0% Cocktails” on hand. For complementary food and alcohol-free cocktail recipes, visit www.deflatetheelephant.com.
Get ready for Day 3: Dazzle someone special with Dom Pérignon
LCBO Media Relations Coordinator
Tel: 416 864-6772
Cell: 416 587-3729
LCBO Senior Communications Consultant
Tel: 416 864-6875
Cell: 647 339-5428