12 DAYS OF GIFTING AT LCBO
DAY 1 – A NEW FAVOURITE HOLIDAY LIQUEUR
December 4, 2014
The holidays are prime time for customers to visit the LCBO and pick up their favourite festive products and RumChata (LCBO# 380865, 750mL for $29.95) is one that is sure to become a new holiday favourite. A blend of light Caribbean rum and cream, this liqueur has flavours of spice, ginger toast and vanilla, and is perfect in coffee, cocktails and even pancakes.
Whiskies, brandy, Cognac and liqueurs are the most seasonal products at LCBO with 37 per cent of sales happening during the holiday period. Sales last November and December were more than $36 million. This year LCBO stores are fully stocked with dozens of specialty spirits and liqueurs, including unique gift packs featuring glassware and bar tools. Check availability online using the product search function on www.LCBO.com.
“RumChata is one of the most popular new liqueurs in North America. It tastes great on its own, and mixes well in coffee, whisky and even cheesecake,” said Shari Mogk-Edwards, LCBO Vice President of Products, Sales & Merchandising. “This has allowed it to take one-fifth of the U.S. market for cream liqueurs, outselling Bailey’s in parts of the U.S.”
View today’s buyer’s pick video HERE.
LCBO wants you to enjoy the holiday season safely. Responsible and generous hosts always have a variety of drinks to offer guests, including “0% Cocktails” on hand. For complementary food and alcohol-free cocktail recipes, visit www.deflatetheelephant.com.
Get ready for Day 2: Bring beer home for the holidays
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