BACKGROUNDER NEW LCBO MISSISSAUGA STORE OPENING 3017 ARGENTIA ROAD
July 15, 2014
● The official opening of the new Mississauga store is Monday, July 14, 2014, at 9:30 a.m.
● The new LCBO store at 3017 Argentia Road in Mississauga will provide convenience and service to 75,000 local residents. The population is expected to increase by 11 per cent over the next ten years.
● The 10,000 square-foot Mississauga store has 6,800 square feet of display space. It carries a wide selection of more than 1,800 wines, spirits, beers, ready-to-drink cocktails and coolers. It also has a Vintages Corner featuring up to 400 Vintages premium wines and spirits.
● The new store has a prominent Ontario wine display showcasing more than 350 Ontario products, including some 210 VQA wines.
● It also features a walk-in beer cold room with nearly 500 linear feet of shelving. The cold room, which offers a wide selection of beers, ready-to-drink cocktails and coolers, is chilled by outside air for much of the year. This provides significant environmental benefits and reduces utility use and costs.
● The store’s product mix is the result of market research, matching products and services to local tastes and demographics, and community interests.
● The store has six checkouts, including a customer service counter, has ample parking, and is wheelchair accessible.
● There will be 11 full-time and part-time employees, including a product consultant, all of whom are trained in product knowledge and responsible service.
● Hours of operation are 10:00 a.m. to 9:00 p.m. Monday to Saturday, and 12:00 p.m. to 5:00 p.m. on Sunday.
LCBO Senior Communications Consultant
Phone: 416 864-6875
Cell: 647 339-5428