BACKGROUNDER: TORONTO BEACHES URBAN CONCEPT STORE, 1986 QUEEN STREET EAST, TORONTO
June 16, 2014
● The relocated store at 1986 Queen Street East in Toronto is the first store in the LCBO network built as part of its urban infill strategy, intended to get the most out of urban areas where retail space is limited, but where an area’s demographics and population density can support an LCBO location. The innovative urban infill format provides a viable solution to design, construction, operational efficiency and delivery challenges.
● Through a variety of infill formats, LCBO will continue to provide convenient, local access in urban areas.
● The Toronto Beaches store will provide convenience and service in this pedestrian-friendly community that is home to nearly 30,000 local residents. The population in this area is expected to increase by about three per cent over the next 10 years.
● The official opening of the relocated Toronto Beaches store is Friday, June 13, 2014, at 9:30 a.m. This store brings the number of LCBO stores in the GTA to 143, and province-wide to 640.
● The relocated 8,600 square-foot Toronto Beaches store is nearly three-times the size of the previous store and has about 5,000 square feet of display space. It carries a wide selection of nearly 1,700 wines, spirits, beers, ready-to-drink cocktails and coolers, including up to 350 VINTAGES products, nearly tripling the product assortment of the previous store.
● The new Beaches store has a prominent Ontario wine display showcasing more than 230 Ontario products, including 140 VQA wines.
● It also features a walk-in beer cold room with more than 480 linear feet of shelving. The cold room, which offers a wide selection of local and international beers, as well as ready-to-drink cocktails and coolers, is chilled by outside air for much of the year.
● The store’s product mix is the result of market research, matching products and services to local tastes and demographics, and to community interests.
● The store has six checkouts and is wheelchair accessible.
● There will be 15 full-time and part-time employees who are trained in product knowledge and responsible service, as well as a full-time VINTAGES Product Consultant.
● Hours of operation are 10:00 a.m. to 9:00 p.m. Monday to Saturday, and 12:00 p.m. to 5:00 p.m. on Sunday.
About LCBO’s Innovative Urban Infill Strategy
High-density urban centres present unique challenges for all retailers, since space, when available, is limited. For LCBO, this has historically meant considering existing spaces that are smaller in size and pose barriers to the high operational efficiency that is typically featured in stand-alone store formats in suburban and rural areas. At times, these challenges have precluded LCBO from expanding into particular areas. However, where demographics and population density show there is a viable business opportunity for LCBO, such as in The Beaches, the innovative urban infill format provides a viable solution to design, construction, operational efficiency and delivery challenges.
LCBO urban concept stores feature a modern layout with Old World design components such as bleached oak wood and dark metal and patina finishes. The signature design element is a VINTAGES runway that features wooden crates and unique fixtures to display local wines and those from around the world. The size and design of each urban infill store is aimed at allowing for a convenient neighbourhood shopping experience, providing product selection that is refined to include a wide assortment of premium products. Ideally these stores are located in high-traffic retail and service areas, close to public transit.
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