LCBO OPENS UNIQUE URBAN CONCEPT STORE IN TORONTO’S BEACHES COMMUNITY
June 16, 2014
Today the LCBO today officially opened a new urban concept store in Toronto’s Beaches community at 1986 Queen Street East, the first of its kind in the LCBO network.
The innovative Beaches store is part of a business strategy designed to provide the best shopping experience in urban areas where retail space is limited, but where an area’s demographics and population density can support an LCBO location.
The Beaches urban concept store employs an innovative design approach that makes optimum use of the space available. The store is a mix of old and new world style, featuring bleached oak wood and dark metal and patina finishes. The signature design element is a VINTAGES runway through the centre of the store that uses wooden crates and unique fixtures to display local wines and those from around the world.
Nearly three-times the size of the previous Beaches store, the 8,600 square foot urban concept store features nearly1,700 wines, spirits, beers, ready-to-drink cocktails, coolers and beverage gift packs, as well as 350 VINTAGES premium wines and spirits. The new store showcases 230 Ontario wines, including nearly 140 VQA wines.
The size and design of LCBO urban stores like the new Beaches store allows for a convenient, neighbourhood shopping experience. Product selection is refined to include a wide assortment of premium products. Ideally these stores are located in high-traffic retail and service areas, close to public transit.
Bob Peter, President and CEO of the LCBO, presided at the official opening of the new Beaches urban design store. Joining Mr. Peter for the opening were Mary-Margaret McMahon, Toronto Councilor for Ward 32 Beaches-East York, , Adrian Horwood, Vice President, Corporate Partnerships, SickKids Foundation, and Wendy Dempsey, Manager, Sponsorship & Cause Marketing of SickKids Foundation.
“Our new urban concept store will provide this vibrant neighbourhood with a convenient, pedestrian-friendly shopping experience,” said Bob Peter, LBCO President & CEO. “New and innovative store designs play a big part in enhancing customer satisfaction and generating increased sales in a responsible manner. This has helped the LCBO deliver increasing annual dividend transfers to the province over the last 20 years, including an all-time high $1.745 billion dividend fiscal 2013-14.”
“Urban-concept stores are part of LCBO’s dynamic 640-store retail network that provides knowledgeable advice, responsible service and product selection from more than 84 countries,” said Bob Peter, LBCO President & CEO. “This innovative and practical concept demonstrates our ability to respond to the changing needs of local communities while meeting our business objectives.”
“We would like to thank the LCBO, its employees and especially its customers for donating through the LCBO store network a new record of more than $1.2 million to SickKids Foundation as part of the LCBO’s December 2013 Giving Back In Our Community campaign,” said Adrian Horwood, Vice President, Corporate Partnerships, SickKids Foundation. “Together, we will help improve the lives of children and their families across Ontario, Canada and around the world by using these funds to support research in the area of fetal alcohol spectrum disorder (FASD), along with the development of a substance abuse program for teens and AboutKidsHealth, a health portal for kids and their families.”
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