LCBO TOASTS NEW STORE IN NIAGARA FALLS
November 28, 2013 12:00 ET
Toasting with Ontario sparkling wine and Ontario craft beer, the LCBO today officially opened its fourth store in Niagara Falls at 7481 Oakwood Drive.
This 5,000 square-foot store has a selection of about 1,500 wines, spirits, beers, ready-to-drink cocktails, coolers and beverage gift packs, and approximately 175 VINTAGES premium wines and spirits.
“This new store significantly increases beverage alcohol service in Niagara Falls and will provide one-stop shopping for area residents and visitors,” said Bob Peter, LBCO President & CEO. “New stores like this increase customer satisfaction and have helped LCBO deliver 19 consecutive record dividend transfers to the province, including an all-time high $1.7 billion dividend for fiscal 2012-13.”
Joining Bob Peter for the opening were Niagara Falls Mayor Jim Diodati and Pearl Veenema, President and CEO of Hamilton Health Sciences Foundation.
“The LCBO has answered the call for more service by adding a new location in the west end of the city,” said Niagara Falls Mayor Jim Diodati. “Niagara Falls is growing and, with LCBO’s commitment to greater service, more people will get new products and responsible, knowledgeable expertise at the new store.”
“During our 19-year partnership with LCBO, customers and employees have shown incredible generosity, and last year was no exception – with more than $256,000 being raised for McMaster Children’s Hospital,” said Pearl Veenema, President and CEO.
“These funds help ensure your regional children’s hospital has the equipment and other resources it needs to provide extraordinary care to thousands of children and their families. A portion of the funds raised will also support a new Teenage Alcohol Use Awareness Campaign. McMaster Children’s Hospital has experienced an increase in the number of hospital visits by teens with alcohol and other substance abuse health issues. With the support of the LCBO, we have created a multi-year program that would enhance the training of staff and allow team members to better screen, identify and intervene with high risk youth,” said Veenema.
Among the store’s many features is a large Ontario wine section at the front of the store with about 300 Ontario wines, including 175 VQA wines, and a walk-in cold room with a wide variety of domestic and imported beers and ready-to-drink cocktails and coolers. There is also a gift section and a tasting bar.
“LCBO stores are part of a dynamic retail operation that provides knowledgeable advice and diverse product selection from more than 84 countries to the customer,” said Peter. “It’s not just about bottles on shelves anymore.”