BACKGROUNDER LCBO TORONTO - 200 DANFORTH AVENUE
March 12, 2013 10:46 ET
● New store offers improved convenience and service to residents of the bustling Danforth Avenue area, replacing an older, smaller store with more than double the selection of products, including more Ontario VQA wines and more VINTAGES premium wines and spirits, than the store it replaces.
● The former store moved to a temporary location at 138 Danforth Avenue in September, 2012, from 213 Danforth Avenue.
● Official opening of the new store is Tuesday, March 12, 2013, at 9:30 a.m.
● LCBO has 139 stores serving the Greater Toronto area.
● The 13,000 square-foot Danforth Avenue store has 7,000 square feet of display space, almost three times the former store, and a selection of 1,900 wines, spirits, beers, ready-to-drink cocktails, coolers and beverage gift packs. It also has more than 550 VINTAGES premium wines and spirits.
● It has a prominent Ontario wines display at the front of the store showcasing 350 Ontario wines, including 200 VQA wines, more than double the former store. Many chilled wines are available.
● The store’s product mix is the result of market research, matching products and services to local tastes and demographics, and community interests. The product selection also includes a wide range of Greek wines, spirits and beers.
● There is a walk-in beer cold room for a wide selection of beers, including Ontario craft beers, and ready-to-drink cocktails and coolers. The cold room is chilled by outside air for much of the year.
● Other features include a gift section and a tasting bar.
● The store has five checkouts, including a customer service counter and is wheelchair accessible.
● There are 15 full-time and part-time employees, including a product consultant who can advise customers and licensees on menu and party planning, cellaring wine and stocking a bar. All are trained in product knowledge and responsible service.
● Hours of operation are 10:00 a.m. to 9:00 p.m. Monday to Friday, 9:30 a.m. to 10 p.m. on Saturday and 12:00 noon. to 6:00 p.m. on Sunday.
LCBO Media Relations Co-ordinator
Tel: 416 864-6772
Cell: 416 587-3729