In-Store Program Components: Enhanced Display Activations (Block Pile D)

ENHANCED DISPLAY STORE MAP
ENHANCED DISPLAY PIC 1
ENHANCED DISPLAY PIC 2
ENHANCED DISPLAY PIC 3

Select Stores have been identified to have capacity for a display activation, which will focus on enhancing the customer experience in-store and tell a strong brand story tethered to a tactical occasion. This display can live for up to 4 weeks. Enhanced tastings are possible with this activation, but must be applied for separately through the in-store tasting application process, and are not guaranteed.

This activation must have a supplier produced merchandiser, and the merchandiser creative must be submitted for approval at the time of the initial application.

This is a Phase 1 (Excel Applied) Promotional Program. Please apply by completing the Excel Application Form before the Phase 1 deadline.

 

ENHANCED DISPLAY ACTIVATION (BLOCK PILE D)

MPTS Code: SB

Engagement: Up to 64 Stores

Requirements: 2-8 SKUs (including VAs)

Product Focus: Spirits

Details: Free-standing Block Pile Space/Activation area near the Tasting Bar (Block Pile D)

Participating Stores: 1, 10, 15, 19, 21, 22, 31, 38, 40, 83, 102, 115, 130, 148, 149, 154, 164, 187, 212, 195, 198, 226, 228, 243, 279, 253, 263, 288, 310, 329, 334, 346, 494, 355, 360, 367, 385, 390, 393, 556, 394, 398, 412, 417, 438, 443, 445, 452, 486, 495, 499, 41, 500, 670, 511, 523, 542, 549, 555, 573, 590, 619, 623, 624, 630, 631, 156, 632, 703, 741, 776

 

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rate: $250 per store. (Merchandiser MUST BE provided by supplier)

 

Product Focus

  • P1 - P6
  • White Spirits

 

  • P7 - P13
  • Brown Spirits

 

Merchandiser Guidelines

  • - Merchandisers must be delivered on the first Monday of the promotional period and fully assembled and merchandised by agents
  • - Displays must also be removed on the first Monday of the next period by agents
  • - LCBO Retail Employees are not responsible for merchandiser assembly or take-down.

 

Please click here to access the Supplier Produced Merchandiser Guidelines. 

 

Document Downloads

This is a Phase 1 (Excel Applied) Promotional Program. 

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Enhanced Display Activation Program Sell Sheet

Click the link for the Enhanced Display Activation Sell Sheet

Supplier Merchandiser Guidelines

Click the link for merchandiser guidelines.