In-store Program Components: Beer, Cider & Ready-To-Drink Impulse

Beer Impulse

The Beer, Cider & RTD Impulse  program is aimed at encouraging customers to build their basket at the last touchpoint in their customer journey in-stores.

Three checkouts at our new 217 Flagship store have a digital landscape screen (35” 4K resolution) that can display scheduled video or animated content, with synchronized optimized playlist lengths to ensure maximum exposure to viewers and passersby for impulse purchase opportunities. This promotional program includes participation on these digital screens with one digital playlist spot, approx. 10 seconds in length that will be played for the duration of the promotional period.

This is a Phase 1 (Excel Applied) Promotional Program. Please apply by completing the Excel Application Form before the Phase 1 deadline.

BEER, CIDER & RTD IMPULSE DISPLAYS

  • BEER, CIDER & RTD IMPULSE 1: 
  • Risers, Crates or Cut Case Displays at Cash

  •  
  • MPTS Code: CE3

  • Engagement: 
  • 238 Stores (minimum of 1 display of each product in each participating location).
  •  
  • Assortment Requirement: 
  • Maximim 1 SKU
  •  
  • Details: 
  • In stores with at least 1 impulse opportunities

 

  • BEER, CIDER & RTD IMPULSE 3: 
  • Risers, Crates or Cut Case Displays at Cash
  •  
  • MPTS Code: CE5
  •  
  • Engagement: 
  • 235 Stores (minimum of 1 display of each product in each participating location).
  •  
  • Assortment Requirement: 
  • Maximim 1 SKU
  •  
  • Details: 
  • In stores with at least 3 impulse opportunities
  • BEER, CIDER & RTD IMPULSE 2: 
  • Risers, Crates or Cut Case Displays at Cash
  •  
  • MPTS Code: CE4
  •  
  • Engagement: 
  • 237 Stores (minimum of 1 display of each product in each participating location).
  •  
  • Assortment Requirement: 
  • Maximim 1 SKU 
  •  
  • Details: 
  • In stores with at least 2 impulse opportunities

 

  • BEER, CIDER & RTD IMPULSE 4: 
  • Risers, Crates or Cut Case Displays at Cash
  •  
  • MPTS Code: CE6
  •  
  • Engagement: 
  • 188 Stores (minimum of 1 display of each product in each participating location).
  •  
  • Assortment Requirement: 
  • Maximim 1 SKU
  •  
  • Details: 
  • In stores with at least 4 impulse opportunities
  •  

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rates:

  • $60 /per store / period (Period 1-9, 12-13)
  • $75 /per store / period (Period 10)
  • $50 /per store / period (Period 11)

 

 

Document Downloads

This is a Phase 1 (Excel Applied) Promotional Program. 

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Beer, Cider and RTD Impulse Program Sell Sheet

Click the link for the Beer, Cider and RTD Impulse Sell Sheet