In-store Program Components: Front End Merchandisers

Front End Merchandiser

The Front End Merchandiser program is aimed at encouraging customers to build their basket at the last touchpoint in their customer journey in-stores.

Three checkouts at our new 217 Flagship store have a digital landscape screen (35” 4K resolution) that can display scheduled video or animated content, with synchronized optimized playlist lengths to ensure maximum exposure to viewers and passersby for impulse purchase opportunities. This promotional program includes participation on these digital screens with one digital playlist spot, approx. 10 seconds in length that will be played for the duration of the promotional period.

This is a Phase 1 (Excel Applied) Promotional Program. Please apply by completing the Excel Application Form before the Phase 1 deadline.

FRONT END MERCHANDISER

  • Front End Merchandiser 1: 
  • Spirits
  •  
  • MPTS Code: FEM1
  •  
  • Engagement: 
  • 112 Stores PLUS exposure on a digital screen at 217
  •  
  • Assortment Requirement: 
  • Up to 2 SKUs (on the top shelf)
  •  
  • Details: 
  • In stores with at least 2 FEM fixture
  • Front End Merchandiser 2: 
  • Wines
  •  
  • MPTS Code: FEM2
  •  
  • Engagement: 
  • 99 Stores PLUS exposure on a digital screen at 217
  •  
  • Assortment Requirement: 
  • Up to 2 SKUs (on the top shelf)
  •  
  • Details: 
  • In stores with at least 3 FEM fixture
  • Front End Merchandiser 3: 
  • Spirits
  •  
  • MPTS Code: FEM3
  •  
  • Engagement: 
  • 56 Stores PLUS exposure on a digital screen at 217
  •  
  • Assortment Requirement: 
  • Up to 2 SKUs (on the top shelf)
  •  
  • Details: 
  • In stores with at least 4 FEM fixture

 

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rates:

  • $50 /per store / period (Period 1-9, 12-13)
  • $65 /per store / period (Period 10)
  • $40 /per store / period (Period 11)

 

 

Document Downloads

This is a Phase 1 (Excel Applied) Promotional Program. 

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Front End Merchandiser Program Sell Sheet

Click the link for the Front End Merchandiser Sell Sheet