Omni-Commerce Program Components: Front Nesting Table

FRONT NESTING TABLE

 

This display is a large rectangular table with two small adjacent tables. It is typically located in the front of the engagement aisle. The Front Nesting Table is one of the first displays our customers interact with in the in-store customer journey and is pivotal in bringing the overarching promotional story to life.

This table will showcase a strong brand story or a strong multi-product seasonal story with high volume products. As much as possible, this display will hold for 2 periods (the season). This display may also be flighted in premium and standard stores.

This is a Phase 1 (Excel Applied) Promotional Program. Please apply by completing the Excel Application Form before the Phase 1 deadline.

 

FRONT NESTING TABLE

MPTS Code: BSF

Engagement: 122 Stores total 

Requirements: 8-12 SKUs including Value-Adds.

STAFF-LED TASTINGS

Engagement: 12K 

Requirements: 36-48 units per tasting

Details: 60 employeeled tastings at 20 store locations

LCBO.COM COMPONENT

LCBO.com Feature Page

 

 

 

 

Note: In all instances of flighting, the Program Page will be shared between participating brands on Flights.

 

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rates per period.

Total (Unflighted)

  • $130,000 (Period 1-8, 12-13)
  • $155,000 (Period 10)
  • $110,000 (Period 11)

 

 

Product Focus

  • P1: 
  • White Spirits

 

  • P2: 
  • White Spirits

 

  • P3: 
  • White Spirits

 

  • P4: 
  • White Spirits

 

  • P5: 
  • White Spirits

 

  • P6: 
  • White Spirits

 

  • P7: 
  • Wines
  • P8: 
  • Brown Spirits

 

  • P9: 
  • Brown Spirits

 

  • P10: 
  • Brown Spirits

 

  • P11: 
  • Brown Spirits

 

  • P12: 
  • Brown Spirits

 

  • P13: 
  • Brown Spirits

 

 

 

 

Omni-Commerce Components

Nesting Table Feature Page

 

 

How It Works

We are pleased to extend our online programming opportunities by amplifying in-store programming with prominent placement on lcbo.com.

This is an automatic, non-optional addition to programming targeted to Trade Associations or Brands approved to participate on the Front or Middle Nesting Tables.

This opportunity will allow Trade Partners to showcase their product and brand in an LCBO-endorsed collection that will:

  • - Create a direct touchpoint for your product on lcbo.com for a full promotional period;
  • - Showcase products in a dedicated and curated environment on lcbo.com;
  • - Drive customer engagement through brand-specific content on lcbo.com.

 

NOTE: If you choose to apply for the Front or Middle Nesting Table Display Programs, you AUTOMATICALLY apply for this promotional program component.

What's Included

  • - A templated Feature Page for your Products/Brand featured on the Nesting Table
  • - This page will live for a minimum of one promotional period, and up to two promotional periods, based on the approved display in-store
  • - These Feature Pages will have an Image Box on the lcbo.com Homepage, and Feature Placement on Category Landing Page
  • - Promotion in Social Media and CRM is contingent on participation in a Virtual Experience


LCBO will consider several factors when reviewing online feature page proposals:

  • - Size of brand/category and potential sales volume.
  • - Brand (or Association) must have a range of products.
  • - Consumer benefit: education, solution, engagement, value.
  • - Compelling brand (or Association) story, and/or new line extension, external campaign in market, etc.
  • - LCBO benefit: sales, up-sell potential, relevancy.
  • - Alignment with LCBO seasonal themes, promotions and key consumer occasions.

 

 

 

 

Multi-Brand Feature

Multi-brand Feature Page
  • 1. Feature Introduction
  • - Written by LCBO.
  • - Hero image (may be supplied by the participating sponsor brand).

 

  • 2. Collection
  • - Up to 12 SKUs from trade association/brand family (must be unique SKUs rather than different formats of the same product)
  • - Collection grid will feature product image, brief description and BUY NOW button linking to PIP (Product Information Page)

 

  • 3. Optional: Curated Box
  • - eCommerce exclusive SKU featuring an assortment of SKUs from the trade group/brand. Value-adds may be included.  

 

  • 4. Optional: Virtual Event
  • - Featuring a tasting of discovery box SKUs.
  • - Event will be developed by LCBO in collaboration with trade partner
  • NOTE: Virtual Event costs are additional and not included in Feature Page costs.

    

  • 5. Related Content
  • - Up to three related gift suggestions, cocktail recipes OR food pairing suggestions (recipes/food pairings information and image assets will be provided by LCBO; alternate option is that assets are supplied by participating sponsor brand and must be tested/approved by LCBO at LCBO direction.

      

  • 6. Link to a list of selected products (product results page)

 

 

Single-Brand Feature

Single-Brand Feature
  • 1. Product Introduction
  • - Written by LCBO.
  • - Hero image (may be supplied by the participating sponsor brand).

 

  • 2. Collection
  • - Up to 12 SKUs from trade association/brand family (must be unique SKUs rather than different formats of the same product)
  • - Collection grid will feature product image, brief description and BUY NOW button linking to PIP (Product Information Page)

 

  • 3. Product Results Page
  • - Link to a list of selected products

 

  • 4. Optional: Brand Video
  • - To be supplied by participating sponsor brand where available.
  • - Must be AODA compliant and available in English and French
  • - Maximum length: 30 sec.

    

  • 5. Related Content
  • - Three product recipes or food pairing suggestions
  • NOTE: Recipes/food pairings information, in English and French, and image assets will be provided by LCBO from existing LCBO assets. Alternate option is that assets are supplied by participating sponsor brand and must be tested/approved by LCBO at LCBO direction.

 

 

Where It's Located Online

  • Image Box on lcbo.com Home Page
  • Weekly Traffic: 846,546
  •  
Image Box on Home Page
  • Feature Placement on lcbo.com 
  • Category Landing Page
  • (Clicks through to Feature Page)
Category Landing Page Placement

 

 

Document Downloads

This is a Phase 1 (Excel Applied) Promotional Program. 

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Click here for the latest Participating Store List. 

Sell Sheet - Front Nesting Table

Click the link for the Front Nesting Table Sell Sheet