In-store Program Components: Beer Excitement Zone Plinths

Beer Excitement Zone Plinth

The plinth display is located at the very front of the Beer Cold Room. In Beer Alcoves, it is a regular End Aisle at the front of the section. A supplier-produced merchandiser (approved by LCBO) may accompany the display to house Value Adds.

The Excitement Zone will turn every 4 weeks and feature seasonally relevant product stories.

Please click here to access the Supplier Produced Merchandisers Guidelines.

BEER EXCITEMENT ZONE PLINTH DISPLAY (A)

MPTS Code: EZA

Engagement: 135 Stores total

Requirements: 2-3 SKUs

BEER EXCITEMENT ZONE PLINTH DISPLAY (C)

MPTS Code: EZH

Engagement: 218 Stores total

Requirements: 2-3 SKUs

 

Details: Qty purchased relates to LCBO sales forecast.

LCBO Marketing Signage Kit includes:

  • - End Aisle Backer Card
  • - Pricer Card for each product

Product Focus

Refer to Seasonal Overview pages for details. 

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rates:

  • $219 per store (Period 1-9, 12-13)
  • $316 per store (Period 10)
  • $173 per store (Period 11)

 

Document Downloads

This is a Phase 1 (Excel Applied) Promotional Program. 

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Click here for the Participating Store List.

Sell Sheet - Beer Excitement Zone

Click the link for the Beer Excitement Zone Sell Sheet

Merchandiser Guidelines - Beer Excitement Zone

Click the link for merchandiser guidelines.