e-Commerce Program Components:

New Arrivals - Hero Package



How It Works

Our customers love to discover new products!

Our New Arrivals Promotional Package is a great way to support your new product launch.

The New Arrivals HERO package provides an opportunity for our Trade Partners to invest in a larger opportunity with a significant omni-channel footprint. This opportunity is for larger brands that look to create a big impact for our customers.

NOTE: This is a Non-Applied Program in MPTS. Please apply by completing the Excel Application Form before the deadline.

What’s Included

On lcbo.com:

  • - Hero Image (Banner) on the New Arrivals Landing Page
  • - Image Boxes on the Homepage and the Mega Menu Tile
  • - Mobile App Tile
  • - A social post on LCBO channels promoting new products, linking to Feature page
  • - A templated Feature Page for your New Products/Brand (this can include existing LCBO Products on the page if new products are a line or brand extension)


Note that any scheduling of Social and CRM supports will be determined by LCBO and will be dependent on inventory availability.


Introductory Pricing Information

Hero Package: $28,000/Brand (available to 1 brand per period)

Partners that have been approved and have committed to programs P4 and earlier will have the first opportunity of adding the omni-commerce components to their current commitments.


Templated Feature Page

New Arrivals Hero Package
  • 1. Product Introduction
  • - Written by LCBO.
  • - Hero image (may be supplied by the participating sponsor brand).


  • 2. Optional: Brand Video
  • - To be supplied by participating sponsor brand where available)
  • - Must be AODA compliant and available in English and French.
  • - Maximum length: 30 sec.


  • 3. Collection
  • - Six to nine additional SKUs from brand family (must be unique SKUs rather than different formats of same product). Hero product must be new.
  • - Collection grid will feature product image, brief description and BUY NOW button linking to PIP (product information page)


  • 4. Link to a list of selected products (product results page)
  • - Note: Products to be selected by LCBO in collaboration with supplier.    
  • 5. Related Content
  • - Three product recipes or food pairing suggestions (Recipes/food pairings information (in English and French) and image assets will be provided by LCBO from existing LCBO assets.
  • - Alternate option is that assets are supplied by participating sponsor brand and tested/approved by LCBO at LCBO discretion.)


Where It's Located Online

  • Image Box on lcbo.com Home Page
  • Weekly traffic: 846, 546
New Arrivals Home Page Image Box
  • Hero Placement on lcbo.com New Arrivals Landing Page
  • Clicks through to Feature Page
New Arrivals Landing Page
New Arrivals Mega Menu and Digital
  • 1. Mega Menu New Arrivals Image Tile
  • Weekly visits: 595, 460


  • 2. LCBO Mobile App
  • - New Arrivals Hero Tile linking to featured product listing


  • 3. Social Media
  • - A social post on a LCBO channel linking to Feature Page













  • - All New Arrivals Promotional Activity will be predicated on LCBO inventory forecast, distribution confirmation and set arrival schedule.
  • - Creative for Feature page will be at the discretion of LCBO Marketing.



Document Downloads

This is a Phase 1 (Excel Applied) Promotional Program. 

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Sell Sheet - eCommerce New Arrivals Hero Package

Click the link for the New Arrivals Hero Package Sell Sheet