SUMMER 2021-2022

PERIOD 3: May 23 - June 19

PERIOD 4: June 20 - July 17

Summer Calendar

Occasions and Observances

PERIOD 3:

  • - Victoria Day (May 24)
  • - Pride Month (June)
  • - National Indigenous History Month (June)
  • - Father’s Day (June 20)

PERIOD 4:

  • - St. Jean Baptiste Day (June 24)
  • - Canada Day (July 1)

 

 

Seasonal Themes

More than ever, we’re focused on and appreciating what’s close to home and summer is the season to make the most of what’s unique in Ontario. The seasonal story will shine a light on local gems (products and destinations including wine country, craft breweries and local spirit producers and RTDs produced right here in Ontario). 

Leading Categories: local wines, craft beers, Canadian spirits, locally-made RTD. 

End Aisles will celebrate customer favourites in true Canadian (red and white) style.

 

Also happening in the Summer:

  • - One-Day Online Sale: Victoria Day (May 24)
  • - One-Day Online Sale: Canada Day (July 1)
  • - Food & Drink Summer Release (June 30)
  • - Summer Gifting Program (Gift Cards and Gift Packaging)
  •  

Displays & Product Focus

Feature Fixture A:

  • P3: Wines
  • P4: Wines

Feature Fixture B (New & Seasonal):

  • P3: Wines
  • P4: Wines

Entrance Table (Cocktail of the Month):

  • P3: Canadian Whisky (Frozen Habitant)
  • P4: Vodka (Red & White Cocktail)

Mini-Thematic A:

  • P3: Scotch/Whisky (Father’s Day)
  • P4: Tequila Gifts

Mini-Thematic B: 

  • P3: Vintages Essentials (Import) Gifts
  • P4: VQA Wines Gifts

Front Nesting Table:

  • P3: Spirits
  • P4: Spirits

Middle Nesting Table:

  • P3: Wines
  • P4: Wines

Beer Block Pile A:

  • P3: Beer
  • P4: Beer

RTD Block Pile B:

  • P3: RTD
  • P4: RTD

Spirits Value Block Pile C:

  • P3: PET Formats on LTO
  • P4: PET Formats on LTO

Mini-Thematic C (EA 10):

  • P3: Local Craft Beer – Summer Styles
  • P4: Local Craft Beer – Summer Styles

Block Pile D (Activation Area):

  • P3: Spirits
  • P4: Spirits

Beer Excitement Zone 21A:

  • P3: Beer
  • P4: Beer

Beer Excitement Zone 21C:

  • P3: Beer
  • P4: Beer

Beer Excitement Zone 21D:

  • P3: Beer
  • P4: Beer

End Aisles:

End Aisle 1:

  • P3: White Spirits
  • P4: White Spirits

 

End Aisle 2:

  • P3: Brown Spirits
  • P4: Brown Spirits

 

End Aisle 3:

  • P3: White Spirits
  • P4: White Spirits

 

End Aisle 4:

  • P3: Brown Spirits
  • P4: Brown Spirits

 

End Aisle 5:

  • P3: RTD
  • P4: RTD

 

End Aisle 6:

  • P3: RTD
  • P4: RTD

 

End Aisle 7:

  • P3: Beer
  • P4: Beer

 

End Aisle 8:

  • P3: RTD
  • P4: RTD

 

End Aisle 9:

  • P3: Beer
  • P4: Beer

 

End Aisle 10 (Mini-Thematic C):

  • P3: Beer
  • P4: Beer

 

End Aisle 11:

  • P3: Brown Spirits
  • P4: Brown Spirits

 

End Aisle 12:

  • P3: Brown Spirits
  • P4: Brown Spirits

 

End Aisle 13:

  • P3: White Spirits
  • P4: White Spirits

 

End Aisle 14:

  • P3: Brown Spirits
  • P4: Brown Spirits

 

End Aisle 15:

  • P3: White Spirits
  • P4: White Spirits

 

End Aisle 16:

  • P3: Wine
  • P4: Wine

 

End Aisle 17:

  • P3: Beer
  • P4: Beer

 

End Aisle 18:

  • P3: White Spirits
  • P4: White Spirits

 

End Aisle 19:

  • P3: Wine
  • P4: Wine

 

End Aisle 20:

  • P3: Beer
  • P4: Beer

Document Downloads

Seasonal Overview - Summer FY2122

Click here to download