CAN WE SUBMIT MULTIPLE OPPORTUNITIES PER PERIOD FOR LCBO TO CONSIDER?
Yes, a supplier may be granted multiple promotion opportunities for different brands within the same period. Likewise, multiple brands may be considered for the same display if the opportunity makes sense, e.g., around a theme or style.
CAN WE GEO-TARGET A PROGRAM IN SELECT STORES?
We are unable to adjust store lists for the Beer Excitement Zone program. Block piles may be geo-targeted and program fee will be prorated accordingly.
WILL WE BE ABLE TO WEIGH IN AND/OR APPROVE CREATIVE ELEMENTS ASSOCIATED WITH OUR APPROVED BEER EXCITEMENT ZONE?
LCBO’s Marketing team will collaborate with suppliers on creative which will align visually with our seasonal thematic. They are open to leveraging brand assets at their discretion. LCBO will own the creative and shall not require formal approval from the supplier.
CAN WE CUSTOMIZE SIGNAGE COMPONENTS FOR OUR DISPLAY?
LCBO signage components are standard, as outlined in the program details. Supplier-produced merchandiser may be customized, provided they meet our size restrictions and creative approval.
CAN SPONSORSHIPS BE LEVERAGED THROUGH PROMOTIONAL PROGRAMS AND DISPLAYS?
Yes, provided the supplier has done their due diligence to secure the necessary approvals for LCBO to use and promote the partnership. Approvals will need to be documented in a formal letter of agreement or contract. This is a mandatory requirement and should be confirmed prior to submitting your promotion application.
HOW HAS COSTING BEEN DETERMINED?
The cost is relative to current in-store display fees .
WILL INVENTORY BE FORCED TO PARTICIPATING STORES?
Excitement Zone displays are populated on the promo tree but currently not forced. For block piles a minimum display quantity is forced from the promo tree to participating stores. It is the responsibility of the Store Manager to build ‘ready-for-business’ promotional displays.
CAN BEER & RTD SUPPLIERS APPLY TO THE REGULAR PROMOTIONAL PROGRAMS?
Yes, Beer & RTD suppliers may also apply to the regular promotional programs. These are more competitive programs shared with Wines and Spirits.
WILL FEEDBACK BE SUPPLIED IF OUR APPLICATION IS DECLINED?
Yes, your respective Product Manager will be happy to supply feedback.
Questions regarding the Beer Excitement Zone or Block Pile Programs may be directed to the appropriate Product Manager.